One of the latest Disney princess movies is Frozen which was released in 2013. Female characters in Frozen differ from the female characters in previous Disney movies, such as The Little Mermaid and Tangled. In comparison, female characters in Frozen are portrayed as having more heroic values and norms, which makes it interesting to examine their speech characteristics. Do they use typical female speech despite having more heroic characteristics? This paper aims to provide insights into the female speech characteristics in this movie based on Lakoff's (1975) model of female speech. Data analysis shows that female and male characters in the movie used almost equal number of female speech elements in their dialogues. Interestingly, although female characters in the movie do not behave stereotypically, their speech still contain the elements of female speech, such as the use empty adjectives, questions, hedges and intensifier. This paper argues that the blurring of boundaries between male and female speech characteristics in this movie is an attempt to break gender stereotyping by showing that female characters share similar characteristics with heroic male characters thus they should not be seen as inferior to the male characters.
Women in advertisements are no longer portrayed as having traditional roles. Instead, they are portrayed as dominant and powerful. This new marketing strategy is hoped to be more persuasive in reaching the target audience, especially the female buyers, thus increasing the sales in the market. This qualitative research aims to explore student-athletes' views on the portrayal of female models in sports advertisements. A focus group interview involving three female student-athletes was conducted. A total of 20 advertisements, which portray female models, from five leading sports brands were used as stimuli for the focus group. The findings reveal that the participants have different perceptions towards the body image and athletic values of the advertisements, despite having the same background as a student athlete. Sexual appeal, the portrayal of healthy and positive body image, and strong athletic ability are among the functions of the female models in the advertisements, as perceived by the participants.
Teaching can be challenging task especially when the students are categorized as reluctant readers, low self-motivated and lack of critical thinking skills. Therefore, this study focuses on a successful problem-based learning approach on university course called 'Literature for Language Purposes' taken by Bachelor of English with Communication students at a local Malaysian university. The aim of this study is to investigate the impacts of carrying out problem-based learning in teaching literature. The project involved 55 undergraduates and part of their major course assignments was to organize and participate in an annual English language drama competition. The data was collected through students' reflective journals, researchers' reflective journals, response from end of semester questionnaire given and, lecturers' evaluation on FILA tables. The findings show that problem-based learning is suitable and beneficial in teaching and enhancing critical thinking skills.
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