The recent growth trends of globalization has witnessed prominent growth in luxury brand sales over the recent years. However, the dramatically changing economic environment also leads to hardship for luxury brand companies since it affects the customers' perception whether their highpriced luxury brands are really valuable to purchase. This study aimed to determine the impact of corporate social responsibility (CSR) initiatives implemented by the luxury brand organizations on consumers' purchase intention of such brands. Over 300 customers of luxury brands were surveyed to find out whether CSR initiatives have effect on their purchase intentions. The authors present a taxonomy that assigns consumers to one of the four segments according to their annual household income and value expressive perceptions and it demonstrates each segments' preference for purchasing luxury brands. Out of four types of consumers after perceiving CSR initiatives implemented by luxury brand companies, affluent consumers show the most significant purchase intention of luxury brands. In addition, affluent consumers with internal value expressive perceptions also show the highest purchase intention of luxury brands. Consumers whose value expressive perceptions are internal oriented pay more attention to CSR initiatives than consumers who are external value expressive perceptions. Further, it showed that overall CSR initiatives have significant influence on their purchase intentions. Thus this study provides valuable insight for the brand managers to design and implement their CSR initiatives and marketing strategies.
This paper evaluates the Government-to-Business (G2B) aspect of Dubai e-government. The research revealed that while businesses are generally aware of Dubai e-government services, they do not often use them for transactions. Another finding was that responses to businesses' queries made online or via e-mail are not rapid enough. A single e-business portal for the business community is recommended, which would shift the service approach from department-centric to customer-centric. It is further suggested that in order to stay current, Dubai should use CiRM principles in providing an improved level of service for businesses. This will enhance its position among the world's city and municipal websites. Since Dubai is considered a leader in e-government implementation in the Arab world, it is hoped that the findings will guide regional decision makers as they improve their G2B e-government initiatives.
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