When people choose they often prefer similarity, rather than complementarity. This paper argues that the evaluation of a holiday destination is no exception to this tendency. The study introduces tourist–destination personality similarity (TDPS) as a concept that is distinct from perceived overall fit (POF) between tourist and destination, and examines the effects of these two concepts of congruence on vacationers’ satisfaction and recommendation behavior. Examining a sample of actual vacationers ( N = 308) in a holiday resort, TDPS and POF emerged as two related, but distinct concepts: TDPS was a driver of POF, which in turn increased tourists’ satisfaction and actual recommendations of the destination. Our results confirm TDPS as a valuable tool for tourism brand managers and tourism research.
Personality is an important predictor of various outcomes in many social science disciplines. However, when personality traits are not the principal focus of research, for example, in global comparative surveys, it is often not possible to assess them extensively. In this article, we first provide an overview of the advantages and challenges of single-item measures of personality, a rationale for their construction, and a summary of alternative ways of assessing their reliability. Second, using seven diverse samples (Ntotal = 4,263) we develop the SIMP-G, the German adaptation of the Single-Item Measures of Personality, an instrument assessing the Big Five with one item per trait, and evaluate its validity and reliability. Third, we integrate previous research and our data into a first meta-analysis of single-item reliabilities of personality measures, and provide researchers with guidelines and recommendations for the evaluation of single-item reliabilities.
This study examines support for quotas for women in leadership, a currently highly debated topic in management research and practice. Using a sample of German working adults (N = 761), our results suggest that stereotypes about women (n = 380) are significantly related to support for quotas for women in leadership. Ascriptions of agency to typical women, that is, the extent to which women are generally seen as assertive, active, and strong, were positively related to participants' support for quotas for women in leadership in male‐gendered industries and high hierarchical positions, whereas ascriptions of communality to typical women, that is, the extent to which women are seen as understanding, supportive, and caring, were generally positively related. This pattern emerged for both male and female participants. Unexpectedly, gender‐stereotypic ascriptions to men (n = 381) were also related to support for quotas for women in leadership—with a positive relationship with agency in male‐gendered industries and a general negative relationship with communality, although these results were less pronounced. Implications for organizations are derived from these results, highlighting how the introduction of quotas for women in leadership can be smoothed by addressing how employees see women in terms of agency and communality.
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