Keywords:Mualaf, Islamic Economy, Padang.
This study aims to determine the health level of BMT At-Taqwa Muhammadiyah West Sumatra in 2014-2016 based on the regulation of the Minister of Cooperatives and Small and Medium Enterprises of RI No.07 / per / Dep.6 / IV / 2016 concerning aspects of capital, productive asset quality, efficiency , liquidity and compliance with sharia principles. This research type is descriptive evaluation research. The subject of the study was the At-Taqwa Muhammadiyah West Sumatra BMT which became the object of evaluation was the health of BMT At-Taqwa Muhammadiyah West Sumatra. The data analysis technique in this study used descriptive analysis research. In this study data was collected through documentation and interview methods. The results showed that the health level of BMT At-Taqwa Muhammadiyah West Sumatra in 2014-2016 with details: (1) capital aspects in the ratio of own capital to total assets in 2014 were unhealthy criteria, 2015 to 2016 criteria were quite healthy, on the CAR ratio 2014 to 2016 with healthy criteria. (2) earning asset quality aspects on the ratio of problematic receivables and financing to 2014-2015 healthy criteria and 2016 unhealthy criteria, in the 2014-2016 earning assets elimination ratio with unhealthy criteria. (3) efficiency aspects on the ratio of operational financing to gross participation in 2014 and 2016 unhealthy criteria and in 2015 the criteria were quite healthy, in 2014-2016 fixed assets and total assets ratios the criteria were healthy, in the service efficiency ratio of 2014-2016 the criteria were not healthy. (4) the liquidity aspect in the cash ratio in 2014 and 2016 the criteria are not healthy and in 2015 the criteria were unhealthy, the ratio of funding to funds received in the year 2014-2016 was not healthy. (5) compliance with sharia principles in 2014-2016 is critically sound.
Currently the hospital is being faced by the National Health Insurance disruptor which demands all hospitals to be aware of the emergence of competition and digitalization innovation in providing services and gaining public interest. Hospitals are required to adapt quickly to changes that occur in real time, but some of the roles and competencies of hospital public relations are not yet capable in carrying out their duties. This study aims to describe the role and competence of hospital public relations participants who took the competency test as many as 87 people during 2017-2019 from various regions in Indonesia. This qualitative case study descriptive study uses a mix of methods, surveys collect hospital's public relations personal data and in-depth interviews with representative subjects to get a complete picture. Data were analyzed using interactive techniques and triangulation techniques to validate data so that the data obtained would be more accurate. Strategic role refers to positions in structural and competence refers to the results of competency tests. The results of this study stated that most hospital public relations have a weak role and competence in dealing with the disruptive era. Education, experience and continuous training have a close relationship to become competent public relations. Efforts and solutions made in overcoming the existing reality are outlined in conclusions and suggestions.Keywords: Role, Competence, Public Relations, DisruptiveABSTRAKSaat ini rumah sakit sedang di hadapkan oleh disruptor Jaminan Kesehatan Nasional yang menuntut seluruh rumah sakit untuk sadar munculnya pesaingan dan inovasi digitalisasi dalam memberikan layanan dan meraih animo masyarakat. Rumah sakit dituntut beradaptasi dengan cepat terhadap perubahan yang terjadi secara realtime, namun sebagian peran dan kompetensi humas rumah sakit belum mumpuni dalam melakukan tugasnya. Penelitian ini bertujuan menggambarkan peran dan kompetensi humas rumah sakit yang mengikuti uji kompetensi sebanyak 87 orang selama tahun 2017-2019 dari berbagai daerah di Indonesia. Penelitian deskriptif kualitatif studi kasus ini menggunakan mix metode, survey mengumpulkan data personal humas rumah sakit dan wawancara secara mendalam kepada subjek representatif untuk mendapatkan gambaran seutuhnya. Data dianalisis menggunakan teknik interaktif dan teknik triangulasi untuk pengesahan keabsahan data sehingga data yang diperoleh lebih akurat. Peran strategis mengacu pada jabatan dalam struktural dan kompetensi mengacu pada hasil uji kompetensi. Hasil penelitian ini menyatakan sebagian besar humas rumah sakit memiliki peran dan kompetensi yang lemah dalam menghadapi era disruptif. Pendidikan, pengalaman dan latihan yang berkesinambungan mempunyai berhubungan erat untuk menjadi humas yang kompeten. Upaya dan solusi yang dilakukan dalam mengatasi realitas yang ada diuraikan dalam kesimpulan dan saran.Kata Kunci : Peran, Kompetensi, Humas, Disruptif
This study aims to find the brand reputation value of Bank Bukopin. This research is a descriptive quantitative study using the Brand Talkable Favorability (BTF) method. This research was conducted by looking at Bukopin's bank mobile banking customer reviews until November 2019. The results showed that Bukopin Bank had a reputation of 0.24 or 24%. There are 4 factors that cause the reputation value to be low based on negative reviews namely Usage by 70%, Quality of mobile banking by 22% and Services and features by 4%
Brand activation is a corporation's endeavor to look deeper into what's in the brand, strategy and position of the brand. A new approach to brand activation by maximizing the range of relevant assets through product and service, employees, identity and communication combined with experiential marketing through sense, feel, think, act, relate, is considered highly effective in achieving corporate brand because it emphasizes the differentiation of competitors. This study aimed to find out how the achievement of corporate brand through brand activation experiential marketing conducted by Clinical Laboratory with the object of PT. Prodia Widyahusada Tbk. This descriptive case study study obtained data through interviews and observations. This research finds the fact that companies do brand activation to achieve corporate brand is holistic to maximize brand in competitive competition, but to create experiential marketing, company can emphasize certain points in accordance with objectives desired by company. At the same time, denial of Schmitt's theory of surprise is the most important, in contrast to that done in the research object that sense and feel are the strongest according to the needs or goals of the company's customers. Utilization of brand activation experiential marketing can create trust, engagement, loyalty, acquisition, share, differentiator with competitors and lead to the achievement of a corporate brand of reputation.berbagai hal yang ada di dalam brand, strategi dan posisi dari brand tersebut. Pendekatan baru terhadap brand activation dengan memaksimalkan berbagai asset yang relevan melalui product and service, employees, identity dan communication dipadu dengan experiential marketing melalui sense, feel, think, act, relate, dinilai sangat efektif untuk mencapai brand corporate karena lebih menekankan differensiasi terhadap kompetitor. Penelitian ini ditujukan untuk mengetahui bagaimana pencapaian brand corporate melalui brand activation experiential marketing yang dilakukan oleh Laboratorium Klinik dengan objek PT. Prodia Widyahusada Tbk. Penelitian dengan metode studi kasus deskriptif ini memperoleh data melalui wawancara dan pengamatan. Penelitian ini menemukan fakta bahwa perusahaan melakukan brand activation untuk mencapai brand corporate dilakukan secara holistic untuk memaksimalkan brand di persaingan kompetitif, namun untuk menciptakan experiential marketing, perusahaan dapat menekankan poin-poin tertentu sesuai dengan tujuan yang diinginkan oleh perusahaan. Sekaligus bantahan terhadap teori Schmitt yang menyatakan kejutan (think) adalah yang paling penting, berbeda dengan yang dilakukan di objek penelitian bahwa sense dan feel adalah yang paling kuat sesuai dengan kebutuhan atau sasaran pelanggan perusahaan. Pemanfaatan brand activation experiential marketing dapat menciptakan kepercayaan, engagement, loyalitas, akuisisi, share, pembeda dengan kompetitor dan bermuara pada pencapaian brand corporate berupa reputasi.
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