The marketing of wine has been under some scrutiny in relation to targeting new consumers, developing and launching new products, and the impact of changing market conditions on performance. The highly competitive environment of marketing alcoholic drinks in the international arena is changing the face of the wineries and their wine marketing strategies. The new course of action demands that wineries improve marketing policies in harmony with their production capacity. The market share of new world wines sold in many European countries has increased over the past decade. More marketing, together with more innovative production and a more recognisable labelling scheme, are often regarded as the keys to the marketing success of these new wines. The aim of this study is to determine the relationship between the marketing effectiveness and H05114;
Large parts of Turkey enjoy the right climate for viticulture. Viniculture for table grapes is an important part of the national economy. However, compared to the worldwide wine industry the Turkish wine industry is underdeveloped. Following the worldwide trend of growth in the wine industry the Turkish wine industry has started also to flourish and gain momentum. This article proposes to study the Turkish wine sector, including its historical background, its current situation, and the problems it is facing.
The aim of this study was to determine the factors affecting the fish consumption in Tekirdag province. The data were obtained from 270 consumers selected by using random sampling method from 48000 households living in Tekirdag province. Consumers' demographic characteristics were analyzed and responses for preferences about fish consumption habits were discussed. In this study, Factor Analysis was performed to analyze the purchasing behavior of consumers about fish consumption. Factor groups were named as "attitude towards processed and canned products", "conscious purchasing", "opinion about aquaculture", "health benefits", "impact on consumption amount". Factors affecting the amount of fish consumption per capita were explained with Tobit model. Consumer's income, education level and factor groups derived from factor analysis were used as explanatory variables in the model. According to the results conscious purchasing factor, health benefits factor, consumer income and education level have positive effect on fish consumption. As a result of the study, it was observed that the increases in income level and conscious level would increase fish consumption. Based on the result of the Tobit model, in order to increase fish consumption, consumers should be informed about the health benefits of fish.
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