Aims of this study is to analyze the comparison of the characteristics and performance of dry and wet cocoa bean supply chains. The analytical method used the characteristics and supply chain performance with qualitative descriptive analysis using the FSCN (Food Supply Chain Networking) analysis framework. The research results indicated that there are currently two cocoa bean supply chain models in East Luwu District, namely the Dry Cocoa Bean Supply Chain and the Wet Cocoa Bean Supply Chain. The dry cocoa bean supply chain consisted of farmers, collectors, wholesalers and exporters/processing industries, while the wet cocoa bean supply chain consisted of the farmers, collectors and purchasing units (PT. Mars Symbioscience). The Supply chain performance of the wet bean supply chain models showed more effective and more efficient performances with a marketing margin of IDR 31,200 per kilogram and farmer’s share of 100%. The wet supply chain model could become a role model in cocoa agribusiness activities in South Sulawesi because it showed effective and efficient performance.
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