<div><p class="AbstractEnglish">Jatinangor as the area of higher education for the five colleges appeals to the emergence of trade and services around campus locations. This study discusses the characteristics of the pattern of trade and services revenue that arises due to the influence of the activities of the academic community in the area. The data collection methods are questionnaire technique and secondary data collection. The questionnaires were distributed to the suppliers of goods and services. The analytical method used is descriptive analysis. The results indicate the influence of the academic community, especially students so that the income of providers of goods and services is relatively high. A significant influence on the pattern of income of the services providers is by the active time-off lectures and domicile of the academic community. The percentage of influence reached 59% in terms of decline turnover experience.</p></div>
Abstrak: Jatinangor sebagai kawasan pendidikan tinggi untuk lima perguruan tinggi menjadi daya tarik bagi munculnya perdagangan dan jasa di sekitar lokasi kampus. Penelitian ini mendiskusikan mengenai karakteristik pola penghasilan perdagangan dan jasa yang muncul akibat pengaruh dari aktivitas civitas akademika di kawasan pendidikan tinggi Jatinangor. Metode pengumpulan data yang digunakan melalui penyebaran kuesioner kepada penyedia barang dan jasa dan pengumpulan data sekunder. Metode analisis yang digunakan adalah analisis deskriptif. Hasil penelitian ini menunjukan pengaruh civitas akademika khususnya mahasiswaterhadap penghasilan penyedia barang dan jasa relatif tinggi. Pengaruh signifikan terhadap pola penghasilan penyedia dan jasa dipengaruhi oleh waktu aktif-libur kuliah dan domisili dari civitas akademika. Persentase pengaruhnya mencapai 59% ditinjau dari penurunan omzet yang dialami.Kata Kunci: perdagangan, jasa, pendidikan, kampus Abstract: Jatinangor as the area of higher education for the five colleges appeals to the emergence of trade and services around campus locations. This study discusses the characteristics of the pattern of trade and services revenue that arises due to the influence of the activities of the academic community in the area. The data collection methods are questionnaire technique and secondary data collection. The questionnaires were distributed to the suppliers of goods and services. The analytical method used is descriptive analysis. The results indicate the influence of the academic community, especially students so that the income of providers of goods and services is relatively high. A significant influence on the pattern of income of the services providers is by the active time-off lectures and domicile of the academic community. The percentage of influence reached 59% in terms of decline turnover experience.
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