Improving the competitiveness of engineering products, import substitution and increasing high-tech exports are priority government tasks. The development of the high-tech products production is ensured through the diversification of engineering enterprises. The study revealed a number of problems that machine-building enterprises are facing when mastering the production of new products. The diversification methods and tools used largely determine the effectiveness of activities throughout the entire product life cycle. The authors consider the value analysis method as a key instrument for implementing the diversification strategy. Value analysis includes a variety of instruments, such as conducting marketing and patent research, reverse engineering, cooperative chain design, and others. The determination of the company’s preparedness for diversification is of particular importance. The article presents an approach to assessing the key functional areas of the enterprise that indicate its preparedness for diversification.
The dynamism of the engineering products markets is determined by a high level of competition, frequent changes in technology. One of the key problems of Russian machine-building enterprises is the long term of development and putting the product into the production which leads to the fact that ‘yesterday’s product is launched on tomorrow’s markets’. So, we see an arising need for a fundamental change in the product development process by including future consumers in it and ensuring verification of the results at each stage, from the formation of the technical task to the testing of the finished product. Such an approach will allow balancing consumer value and product characteristics, determining the significance and cost of functions, and substantiating a fair price. These problems are solved by the method of value engineering of a product. Application of this method requires reliable information on consumer characteristics, conditions and process of product operation, parameters of similar products. The tools of classical marketing research and new products engineering development should be combined into one system. As a result, the use of value engineering reduces the time required to bring a new product to the market and increases the competitiveness of the product.
Today mechanical engineering is one of the most dynamically developing industries. The products of this industry are becoming more and more complex, requiring the continuous introduction of new high technologies into the production process. In addition, the change in the preferences of consumers of mechanical engineering products associated with an increase in the degree of automation and robotization of their production processes leads to the need to apply more flexible product design approaches. These approaches should allow the manufacturer to respond quickly to changing customer needs. Thus, machine-building enterprises need to provide not only the best price-quality ratio, but also to offer a unique set of product functions - a concept that satisfies all the needs of target consumers. In other words, the ability to create product value based on the individual needs of customers is a competitive advantage for a company in the struggle for market share. The application of Value Engineering Method is able to solve these problems.
Abstract. In the process of market reforms of the Russian machine-building complex several distinct periods can be revealed. In this article the authors define periods of mass disintegration and spontaneous integration (since the beginning of the reforms until the financial crisis of 1996), post-crisis stabilization, directional specialization (2000)(2001)(2002)(2003)(2004)(2005)(2006)(2007)(2008) and evolutionary development (since 2010). The economic consequences of the enterprises mergers and divisions are shown on the example of machine-building enterprises of the Middle Urals. The aim of this study is to substantiate the methodical approach to the selection of the optimal organizational structure for the machine-building business. The necessity of taking into account the extent of the personnel diversification and the production volume has been revealed for the optimum organizational structure determination in the machine-building associations. The authors have analyzed sales profitability of the 2745 machine-building enterprises, depending on the production scale and industry sector. The factors affecting the development of cooperative ties and outsourcing have been defined. The authors have made a conclusion that it is necessary to form technological chains as a new kind of business associations.
Over the past few decades, the trends of globalization and the markets expansion have been fundamental in the Russian and world economies. Such economic structure requires a large volume and range of transportation, the storage systems presence, the transported objects distribution. Logistics centers become an integral part of the economic development both for the regions and the country as a whole. Logistics centers, in turn, need specialized equipment that allows the most efficient use of existing storage areas. Reach truck is one of the most commonly used equipment in large A and A + warehouses. The article presents the estimating market restrictions method when the equipment cost determining taking into account the characteristics of the designed facility and the main competitors represented on the market. The method peculiarity is taking into account the technical and consumer characteristics of the investigated object, their comparison with the competitors’ parameters. Based on this comparison, the possible product price is determined. The proposed technique allows to optimize equipment configuration and price depending on the consumers’ needs. The proposed evaluation algorithm was tested on complex technical equipment (reach truck), but it should be noted that the proposed methodology is universal and can be applied to any technical object.
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