Communicating mobile security threats and best practices has become a central objective due to the ongoing discovery of new vulnerabilities of mobile devices. To cope with this overarching issue, the goal of this paper is to identify and analyze existing threats and best practices in the domain of mobile security. To this extent, we conducted a literature review based on a set of keywords. The obtained results concern recognizable threats and established best practices in the domain of mobile security. Afterwards, this outcome was put forward for consideration by mobile application users (n = 167) via a survey instrument. To this end, the results show high awareness of the threats and their countermeasures in the domain of mobile applications. While recognizing the risks associated with physical and social factors, the majority of respondents declared the use of built-in methods to mitigate the negative impact of malicious software and social-engineering scams. The study results contribute to the theory on mobile security through the identification and exploration of a variety of issues, regarding both threats and best practices. Besides this, this bulk of up-to-date knowledge has practical value which reflects in its applicability at both the individual and enterprise level. Moreover, at this point, we argue that understanding the factors affecting users’ intentions and motivations to accept and use particular technologies is crucial to leverage the security of mobile applications. Therefore, future work will cover identifying and modeling users’ perceptions of the security and usability of mobile applications.
Churn prediction is a Big Data domain, one of the most demanding use cases of recent time. It is also one of the most critical indicators of a healthy and growing business, irrespective of the size or channel of sales. This paper aims to develop a deep learning model for customers’ churn prediction in e-commerce, which is the main contribution of the article. The experiment was performed over real e-commerce data where 75% of buyers are one-off customers. The prediction based on this business specificity (many one-off customers and very few regular ones) is extremely challenging and, in a natural way, must be inaccurate to a certain ex-tent. Looking from another perspective, correct prediction and subsequent actions resulting in a higher customer retention are very attractive for overall business performance. In such a case, predictions with 74% accuracy, 78% precision, and 68% recall are very promising. Also, the paper fills a research gap and contrib-utes to the existing literature in the area of developing a customer churn prediction method for the retail sector by using deep learning tools based on customer churn and the full history of each customer’s transactions.
In this article the author provides an analysis of contemporary consumers with a strong emphasis on the rapidly changing business landscape and mobile technologies. The main purpose is to present how modern technology has shaped the consumers, the decisionmaking process and finally their behaviour along the purchase journey. The ICT revolution has once and for all reshaped the business landscape and one of its most visible changes was the rise of the Information Economy and the Mobile Society. The use of mobile technology in today's economy has caused many changes and a transformation in contemporary business models. The ubiquitous mobile technology has reshaped irrevocably the relationship between entities on the market and created a new type of consumer -the mobile consumer. The purpose of the article is to present this new type of consumers from the perspective of their journey to obtain more information which they needs to include in their purchase decisions.
Streszczenie: W artykule podjęto problematykę kształtowania procesów komunikacji elektronicznej przedsiębiorstwa ze społecznościami internetowymi i związanych z nimi rozwiązań technicznych. Celem artykułu jest stworzenie i weryfikacja metody analizy i oceny rozwiązań komunikacji elektronicznej przedsiębiorstw dla społeczności internetowych. W dążeniu do realizacji głównego celu zaprezentowana zostanie istota rozwiązań komunikacji elektronicznej przedsiębiorstw w relacjach z klientami. Przedstawiono także społeczności internetowe w kontekście ich komunikacji elektronicznej z podmiotami rynkowymi. Analizie zostaną poddane wybrane aspekty komunikacji w społecznościach internetowych. Na bazie studiów literaturowych i doświadczeń praktycznych autorów, wypracowana zostanie wspomniana już metoda, zasadzająca się na punktowej ocenie istotnych aspektów komunikacji. Metoda zostanie zweryfikowana na bazie studium przypadku wybranego przedsiębiorstwa.
The practical utility of many VR instruments and tools has been recognized by marketing specialists-the rapid development of marketing approaches based on VR solutions is a good example of this trend and seems to offer the promise of a much wider application of VR in this context. Virtual reality is generally considered as one of the most promising technologies of the future, with enormous potential to influence the customer experience. This study presents an attempt at determining the effective impact of virtual reality upon marketing activities and its potential to influence and shape modern consumer behaviour. These objectives were addressed on the basis of literature studies and analytical evaluations of selected case studies involving the application of VR technologies in marketing. This paper constitutes an introductory chapter in a broader series of studies devoted to the examination of VR properties, the role of VR in the formulation of new paradigms in the realm of marketing, and the analytical evaluation of modern consumer behaviour.
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