This research discusses the activity of internal communication between Superior andSubordinate implemented by the Account Director in engaging subordinates Soho Square Indonesia to work on work and company. The purpose of this research is to understand the implementation and effect in the internal communication activities between superiors and subordinates in employee engagement at Soho Square Indonesia. The method used in this study is descriptive qualitative research method with primary and secondary data collection techniques in the form of semi structured interview with the resource person from Soho Square Indonesia. The analysis of qualitative data uses Miles and Huberman models comprising data collection, data reduction, data display and conclusion. Based on the results of the research, it was found out that the activity of internal communication between the superior and the subordinate in Soho Square Indonesia runs effectively to give impact in engaging the work of subordinates at Soho Square Indonesia. ABSTRAKPenelitian ini membahas tentang implementasi kegiatan komunikasi organisasi internal vertikal antara atasan dan karyawan dalam melibatkan karyawan di Soho Sqaure Indonesia dalam pekerjaan dan perusahaan. Tujuan dari penelitian ini untuk dapat memahami implementasi dan efek dari komunikasi internal antara atasan dan karyawan dalam keterlibatan karyawan di Soho Square Indonesia. Metode yang digunakan dalam penelitian ini adalah metode penelitian deskriptif kualitatif dengan teknik pengumpulan data primer dan sekunder berupa wawancara semi terstruktur dengan informan internal dari Soho Square Indonesia. Analisis data secara kualitatif dilakukan menggunakan model Miles dan Huberman yang terdiri dari koleksi data, penyederhanan data, penyajian data, dan pengambilan kesimpulan. Berdasarkan hasil penelitian, maka diketahui bahwa kegiatan komunikasi internal di Soho Square Indonesia berjalan efektif memberikan pengaruh dalam keterlibatan karyawan di Soho Square Indonesia.
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