The paper outlines the method of political discourse analysis proposed by I. Fairclough & N. Fairclough (2012), who point to argumentative and deliberative nature of political discourse as practical reasoning that aims to decide a problem-solving action in a given situation. The novelty of this approach is explained through references to its established alternatives as focused on representation and power relations. The above mentioned method is applied to the British PM campaign candidacy speech by Andrea Leadsom to test how it works in the case of this type of political discourse which is different from the one originally examined. On this occasion, the meaning of the term ‘discourse’ is illustrated through the practical necessity of involving in the analyses the extra-linguistic and intertextual context.
Various strategies, techniques and equivalence types play an essential role in the process of text translation, translation didactics and academic analysis of translation as a product. However, there is no agreement among the authors of influential theoretical works in Translation Studies about the meaning and scope of these key terms, so that the latter remain to some extent vague. This fact does not facilitate translation teachers' work and often causes chaos in discourse on translation. In this paper, an attempt will be made to defend the necessity of distinguishing between translation strategies and techniques, as well as preserving the concept of equivalence. Moreover, a quality analysis of selected terms will be conducted, inclusive of the arguments for their standarization. The study is directly focused on written translation but its conclusion may apply to interpreting, too.
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