Research has widely explored the differences between conservatives and liberals, and it has been also recently demonstrated that conservatives display different reactions toward valenced stimuli. However, previous studies have not yet fully illuminated the cognitive underpinnings of these differences. In the current work, we argued that political ideology is related to selective attention processes, so that negative stimuli are more likely to automatically grab the attention of conservatives as compared to liberals. In Experiment 1, we demonstrated that negative (vs. positive) information impaired the performance of conservatives, more than liberals, in an Emotional Stroop Task. This finding was confirmed in Experiment 2 and in Experiment 3 employing a Dot-Probe Task, demonstrating that threatening stimuli were more likely to attract the attention of conservatives. Overall, results support the conclusion that people embracing conservative views of the world display an automatic selective attention for negative stimuli.

The current research investigated the effects of negative as compared to positive person-based political campaigns on explicit and implicit evaluations of the involved candidates. Participants were presented with two political candidates and statements that one of them ostensibly said during the last political campaign. For half of the participants, the campaign included positive remarks about the source of the statement (positive campaign); for the remaining half, the campaign included negative remarks about the opponent (negative campaign). Afterwards, participants completed measures of explicit and implicit evaluations of both candidates. Results indicate that explicit evaluations of the source, but not the opponent, were less favourable after negative as compared to positive campaigns. In contrast, implicit evaluations were less favourable for both candidates after negative campaigns. The results are discussed in terms of associative and propositional processes, highlighting the importance of associative processes in political decision making.

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Despite the widespread use of negative campaigns, research has not yet provided unambiguous conclusions about their effects. So far studies, however, have mainly focused on very explicit measures. The main goal of the present work was to explore the effects of different types of negative campaigns on both implicit and explicit attitudes, as well as in relation to two basic dimensions of social perception, namely competence and warmth. Across a series of three studies, we basically showed that not all negative campaigns lead to the same consequences. Specifically, especially personal attacks toward the opposing candidate may backfire at the explicit level. More interestingly, at an implicit level, the reliance on negative messages was associated with more negative spontaneous affective responses toward the source, but also with a spontaneous conformity to such a source. Overall, it appeared that negative messages decreased the perceived warmth of the source while simultaneously increasing the perceived competence. Results are discussed by focusing on the importance of implicit measures in political psychology and on the crucial role of perceived competence

Ideological orientation shapes the perception of the social world and conservatism is associated to an increased weighting of negative over positive information. In the present work we explored how this ideology-based difference is also related to basic cognitive processes involved in attitude formation. In particular, we hypothesized that conservatives, as compared to liberals, would show stronger illusory correlation effects when negative information is relatively infrequent. In Study 1 we employed the typical illusory correlation paradigm (Hamilton & Gifford, 1976) and results confirmed the hypothesis: conservatives developed more negative impressions toward the minority group and showed consistent memory biases. In Study 2, positive information represented the infrequent dimension and in this case no ideology-based difference was observed. Overall, findings indicate that when exposed to numerically different novel groups and negative behaviors are infrequent, illusory correlation effects are accentuated among individuals embracing conservative rather than liberal views of the world. This result may help to understand why conservatives tend to form more negative attitudes toward social minorities

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Humans typically exhibit a tendency to follow the gaze of conspecifics, a social attention behaviour known as gaze cueing. Here, we addressed whether episodically learned social knowledge about the behaviours performed by the individual bearing the gaze can influence this phenomenon. In a learning phase, different faces were systematically associated with either positive or negative behaviours. The same faces were then used as stimuli in a gaze-cueing task. The results showed that faces associated with antisocial norm-violating behaviours triggered stronger gaze-cueing effects as compared to faces associated with sociable behaviours. Importantly, this was especially evident for participants who perceived the presented norm-violating behaviours as far more negative as compared to positive behaviours. These findings suggest that reflexive attentional responses can be affected by our appraisal of the valence of the behaviours of individuals around us.

Attitudes are often shaped through social influence processes. We examined how observation of nonverbal behaviors can impact on implicit and explicit racial attitudes. In Study 1, participants observed an interracial interaction in which a White actor expressed friendly or unfriendly nonverbal behaviors toward a Black target (e.g., low eye contact, large seating distance). The results show that newly formed implicit attitudes toward the Black actor were shaped accordingly. In Study 2, participants were required to read a passage containing stereotypical contents against Black people while a confederate either remained neutral or expressed her approval (e.g., nodding). Implicit attitudes toward Black people became more negative in the latter condition. The results confirm the power of nonverbal cues in shaping implicit attitude