Innovative processes in the agriculture of Ukraine have specific characteristics. Most enterprises require substantial investments to finance innovative development. The article highlights the factors that influence the development of innovative investment activity of agricultural companies and analyzes their innovative and investment potential. It systematizes a set of risks and threats inherent in innovative and investment activity of agricultural enterprises using SWOT-analysis, which helps determine its possibilities. It offers a matrix for selecting strategic alternatives of innovative development of agricultural enterprises, which makes it possible to link three vectors of the innovative and investment activity: the level of innovative activity of enterprises, the scope of their activities, the most appropriate strategies for further development.
AUTHORS
Liubov Lipychhttps://orcid.org/0000-0002-9059-7271
AbstractEmployee's innovative behavior is an impulse that initiates a range of organizational processes, owing to which the enterprise forms its competitive advantage. In the article, the determinative factors of influence on the innovative behavior in the context of separate age groups were defined. According to the results of multifactor regression analysis, the determinative types of trust include institutional, horizontal and vertical, stress resistance to innovations, managerial support and innovative work environment. It was proved that the employee's age does not affect the innovative activity of industrial enterprises. When forming the main components of the management model of innovative behavior, the focus is on personal and professional characteristics of managers, which help to form the innovative type of behavior of the employees; a system for stimulating the real results of such behavior; ways of promotion of new developments via the innovation platforms and creation of the special structural unit with the aim to implement the proposed measures.
Ukraine has created a competitive market of educational services, the supply of which has made a tremendous surge in the last 10 years. Trends in the development of higher education indicate that, on the one hand, decline in the number of student leads to a reduction in the number of higher education institutions, and on the other, there is a need to maintain the highly professional teaching staff. The analysis of statistics shows that this tendency is common for most of the Eastern European countries. One way to improve the situation in higher education is by looking into non-traditional education such as lifelong learning. This article presents the results of marketing research of consumer needs in continuing education. It is concluded that the use of Internet marketing technologies, in particular the content marketing, provide the maximum study of consumers of educational services and, as a consequence, meet their needs.
The article analyzes the outsourcing services market and its consumption volumes in the recent years, assesses the industry range of outsourcing by paying close attention to the construction services companies, and evaluates the general trend in the development of the construction industry market in Ukraine. The paper determines the growth in demand for outsourcing services by construction companies by singling out outsourcing as an instrument of management in the construction industry. It demonstrates the expediency of the use of outsourcing for construction industry companies and describes the main reasons that prevent the making of decision regarding the transfer to outsourcing. The main objectives and the procedure of transition of construction companies to outsourcing are formulated. Given the importance of certain types of construction works, six stages of transition to outsourcing by construction companies were identified.
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