This paper summarises the development of the Wireless Mobile Data Services (WMDS) in Zhejiang, a province typical of more economically developed southeast region of China. We surveyed 599 university students and business executives in Zhejiang in the fall of 2004 to examine whether Technology Acceptance Model (TAM) for WMDS are applicable in China, particularly in Zhejiang. The data were analysed using Structural Equation Modelling (SEM). This study revealed some interesting findings on adoption intention, perceptual beliefs and a few antecedent determinants. While the empirical results provide some support for the research model, they also reveal some findings opposite to our hypotheses. Some discussions are offered.Biographical notes: June Lu is an Associate Professor of Management teaching MBA level MIS and E-Commerce classes at University of Houston -Victoria. She conducts research on acceptance of wireless mobile technology and electronic commerce in different cultural settings, in addition to research on implementation of online learning systems.
Electronic auction (e-auction), a major e-commerce model, has enjoyed rapid growth in many countries. This study develops a web assessment model (EAWAM) from a consumer perspective that suggests that user intention to continue using an e-auction website is based on users' satisfaction with the e-auction website, which is determined by perceived e-auction user friendliness, functionality and interactivity. Web trustworthiness serves as an important antecedent to perceived e-auction user friendliness and functionality. To validate this model, a survey was conducted using 191 users of Taobao.com from 15 cities in China. Partial Least Square analysis results provided strong support for this model and also yielded important implications and suggestions for further research.
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