To get the best results from e-questionnaires, it is suggested that the questionnaire recipients should be targeted carefully and that the value of their potential contribution to the project should be emphasised. E-questionnaires should be convenient, quick and easy to access, and be set out in a way that encourages full and complete responses.
This is the accepted version of the paper.This version of the publication may differ from the final published version. Labour Ward: disempowered and passive'; 'the postnatal ward: alien, alone and exposed'; and 'being there: a need for relational support' were identified. Sub-themes on Labour Ward were 'feelings at birth: 'so tired and so dazed'; 'deliver, stitch, dress' and 'initiating feeding'. Participants described care that followed set routines, discouraging their initiating breastfeeding by compounding feelings of dependance and encouraging a passive role as midwives took control, often deciding when and how babies should be fed. Sub-themes on the postnatal ward were 'an alien environment'; 'feeling exposed and judged' and 'miscommunications'. The young mothers' breastfeeding support requirements reflected those known to be desired by older women, but they particularly wanted guidance and esteem support to be provided by a health professional, while looking to their peers for emotional support.
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Stress and burnout are endemic in the NHS and the midwifery profession, having a negative impact on the health and wellbeing of individual midwives and on retention and recruitment for the profession as a whole. Stress can also have a negative impact on the care of women as midwives seek to manage their stress levels by employing strategies such as task orientation. As part of a larger project to engage staff in personal and workplace wellbeing, the Oxford University Hospitals NHS Foundation Trust maternity services provided staff with the opportunity to learn the practice of mindfulness meditation. An 8-week course was made available with the intention of supporting staff to manage stress and anxiety, increase resilience and self-compassion, and improve the culture of the organisation as a whole. Evaluations carried out immediately post-course and after 4-6 months indicated a positive impact in both personal and organisational domains.
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