Currently, there has been limited established specific set of criteria for personnel promotion to each level of the organization particularly among retail industries. This study is conducted in order to develop a personnel promotion strategy by identifying specific sets of criteria for each level of the organization. The complexity of identifying the criteria set along with the subjectivity of these criteria require the use of multi-criteria decision-making approach particularly the analytic hierarchy process (AHP). Results show that for first line management, the specific criteria set are: trustworthiness, job involvement, creative and innovative skills, younger generation, and family of businesses. For the middle management, the specific criteria set are: job involvement, creative and innovative skills, trustworthiness, family of business, and education credentialing. And for the top management, the specific criteria set are: strategic and organizational skills, organizational commitment, creative and innovative skills, content specific knowledge and skills, and strategic entrepreneurial connections. These intend also to help avoid mismatch of employee skills and competencies and their job, and at the same time eliminate the issues in personnel promotion such as favoritism, glass ceiling, and gender and physical attractiveness preference. The contribution of this work is in identifying relevant criteria in developing a personnel promotion strategy across organizational levels.
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