In tourism, virtual tours are one of the latest promotional trends utilized during the COVID-19 pandemic, especially in keeping potential tourists saturated and interested in visiting the tourist attractions when the 'new normal' conditions become stable. Furthermore, virtual tours are also a part of historical conservation for cultural-heritage tourism. This research aims to design a virtual cultural-heritage tour route in the Kesawan area of Medan city, make widely promoted virtual tour videos, and evaluate the quality of virtual tourism by arousing interest in prospective tourists to visit the cultural-heritage area of Medan city. Descriptive qualitative design and quantitative regression methods are adopted in this research. Qualitative descriptive and qualitative methods were used to explain the trips and measure the impact of virtual tours in the city of Medan, especially the Kesawan district as the research area. The first result showed the design of a virtual tour starting from the itinerary planning process, taking pictures, editing, and publishing on YouTube media. It was also observed that the published cultural-heritage attracts potential travelers to visit and physically experience the tourist attractions. Moreover, the virtual tour design will be enriched with the addition of English subtitles to obtain a larger audience.
This research aims to find out how the current profile of tourism in Medan City is and how is the sustainable development gastronomic tourism in Medan City at this time. The method used by the researcher in this study is qualitative method with observation, interview method: The interviews that will be conducted in this study are interviews with key informants, namely the management of gastronomic tourism in the city of Medan and several stakeholders related to the development of culinary tourism in the city of Medan. Medan, literature study method, documentation method. The objects studied are gastronomic tourism products in the city of Medan the technique sample used convenience sampling. The data analysis technique used in this research is data triangulation. The research results show that the profile of the culinary tourism potential of the city of Medan is: (1) Bolu Meranti, (2) Merdeka Walk, (3) Ramadhan Fair, (4) Bika Ambon, (5) ie Aceh Titi Bobrok, (6) Ucok Durian, (7) Pagaruyung Culinary, (8) Tip Top Restaurant, (9) Ocean Pacific and (10) Amaliun Foodcourt (11) Kesawan Square. This study indicates that the potential for gastronomic tourism in Indonesia is Medan city in general, all of its gastronomic tourism has potential to develop. Meanwhile, the study of Gastronomic Tourism in Medan City is: (1) Developing a Strategy, (2) Sharpening brand power, (3) Promoting Medan Food and Creating the right Route for promotion. This research presents future research directions in the field of sustainable gastronomic tourism.
The COVID-19 pandemic is causing significant global changes, and one of the most affected sectors is the tourism industry. Therefore, this study aimed at determining the impacts of the pandemic on tourism by comparing the spatial economic classification before and during the pandemic using four analyses, namely the regional Klassen Typology, sector approach, the Location Quotient (LQ), and Shift-Share Analysis. The processed information is secondary data from the Central Statistical Agency of Karo Regency and North Sumatra Province, Indonesia. This area is one of the mainstay areas of the national economy and part of the Lake Toba Super Priority Destination. The obtained results showed that the tourism sector was classified among the fast-growing and uncompetitive sectors before the pandemic. However, during the crisis, it became a slow-growing and competitive sector.
The existence of the Toba Caldera National Geopark Information Center is an indicator of the seriousness of the government in tapping the potential of Lake Toba with the World-recognized National Geopark approach. Therefore, it is very interesting to explore the impact of the Toba Caldera National Geopark Information Center, especially for the surrounding community. On the one hand, the existence of the Toba Caldera National Geopark Information Center as one of the tourist information centers is a question of whether it is really needed, considering that tourists can now access digital information. Therefore this study seeks to see how the Toba Caldera National Geopark Information Center applies the principle of sustainable development to maintain its existence. This research method is a combination of the quantitative Keynesian Income Multiplier method and interview techniques with the sustainable tourism development approach of the United Nations World Tourism Organization (UNWTO) by combining practical principles. The results obtained show that economically, the Toba Caldera National Geopark Information Center has an encouraging impact on the number 1: 1.26, meaning that for each additional tourist expenditure of IDR 10,000, local income will increase by IDR 12,600. On the other hand, the Toba Caldera National Geopark Information Center has attempted to apply the principles of sustainable tourism development in view of the dimensions of business quality, social sustainability and environmental balance recommended by UNWTO, but improvements are needed for aspects of tourism facilities and activities.
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