DevelopMent of IntellectuAl potentIAl At systeMAtIc pArADIGM of KnowleDGe MAnAGeMent purpose. To deepen the methodological foundations and produce recommendations on building the integrated system of knowledge management as a tool of intellectual potential of the industrial enterprise development based on the principles of qual ity management to achieve the main strategic goal. Methodology. The methodological basis of knowledge management includes: the theory of the knowledge economy, entrepre neurship, institutionalism, microeconomic theory of knowledge management, the theory of the transformation of knowledge, acquiring new knowledge, the concept of a learning organization, the concept of "triple helix". The basis of the methodology application is system analysis as a scientific method of research on knowledge management organizations functions. findings. Theoretical and applied generalization was carried regarding the formation of the concept of industrial enterprise knowledge management in conditions of knowledgebased economy. A new understanding was proposed of the essence of the categories of "knowledge management of industrial enterprises" and "knowledge management system of industrial enterprises". The introduction of knowledge management system was justified that provides for improvement of the knowledge accumulation and integration processes in the field of enterprise activity, knowledge sharing between employees and key stakeholders. Recom mendations are developed to improve the knowledge management processes at industrial enterprises, and mechanisms are pro posed for their practical implementation. originality. The methodology of enterprise management as a dynamic system based on knowledge management was improved. A concept of holistic knowledge management system development and methodical support of its effective use were developed. The suggested integrative model of the enterprise knowledge management system in the mainstream approach process reflects practical aspects of knowledge management concept and is based on the principles of quality management with the purpose of transforming the enterprise into a selflearning organization. The implementation of this concept gives the possibility to create a viable, effective control system for each company that ensures permanent performance of the formation and implementation of learning processes across all business units and in all forms. practical value. The proposed development and recommendations of the authors can be used in the context of improving the intel lectual potential management efficiency growth to increase economic added value due to generating the organizational knowledge.
The article is devoted to the substantiation of the ideas management development priority directions as an essential component of the innovative activities management system at the enterprises. It has been proven that a progressive approach to the management of enterprise ideas involves a strategic focus on increasing the usefulness of new products for consumers, improving the quality of their lives, social progress, which makes the brand truly valuable. The interpretation of the “idea management” concept has been clarified. The key aspects of idea management have been studied. The idea management process at the enterprise is presented with a description of each stage. The main directions of the search for innovative ideas are highlighted. The mechanisms of using external ideas are formed. In this context, the relevance of the crowd-sourcing development for the purpose of intellectual potential effective use; hackathon as an organized event; open-source platforms are substantiated. A system of indicators for evaluating innovative ideas has been developed. The main methods for selecting the most acceptable and effective innovative idea have been studied. The main factors that hinder the development of innovation and the factors that strengthen innovative activity have been determined. The main directions of the idea management process development are proposed and classified by management stages, target settings and possible measures for their implementation. At the same time, the main aspects of improving the efficiency of idea management include increased investment in the information and communication technology sector, and the activation of consolidation processes. Recommendations for the ideas managing process development in the system of managing innovative activities of enterprises make it possible to ensure the search, evaluation, support and implementation of ideas generated in the internal and external environment of the enterprise, and also, in the context of competitiveness price factors importance reducing, contribute to ensuring the unique competitive advantages of the enterprise in general.
The article analyses the impact of coronavirus COVID-19 on the rural territories` condition and shifts which faced the countryside`s economy in conducting business. Using the tools of economic and mathematical modeling (based on correlation-regression), analysis of the impact of the indicator "market related expenditure and direct aids" (MREDA) on "rural development expenditure" (RDE) was made. The correlation between the indicator "financial framework total" (FFT) and MREDA was studied. It was found that tourism has a high potential to revitalize rural business and infrastructure the development of which were hardly hit by pandemic and suffer from the effects of crises caused by it. A structural scheme improving rural development by tourism promotion through financial and credit stimulation of tourist activity in rural areas was elaborated. It also details in blocks a tool for solving problems from the economic, legal, social and informational point of view.
Резюме. Проводиться аналіз співпраці держави та сервісного бізнесу у царині розвитку інфраструктури та сервісного обслуговування, як умова адміністративно-територіальної реформи, так і добровільного об'єднання територіальних громад зокрема. Визначається місце та роль органів місцевого самоврядування в процесі децентралізації державно-управлінських послуг. Запропоновано визначення поняття «державно-приватне партнерство». Визначено комплекс невирішених проблем, що впливають на завершення формування дієвої інституційної територіальної системи, здатної забезпечувати ефективну взаємодію держави та бізнесу, в основі якої знаходяться чітко встановлені правила та норми їх саморегуляції. Визначено найважливіші фактори для налагодження партнерських відносин між державою та бізнесом. Зазначено, що основою відносин держави та бізнесу є визнання рівноправності та незалежності кожного з учасників. Наголошується на важливості висвітлення діяльності та роль громадських і державних управлінських структур у формуванні державної політики та розвитку місцевого демократичного самоврядування. Досліджено сучасний стан готельноресторанної сфери в Україні. Визначено проблеми з якими стикається сьогодні розвиток інфраструктури сервісного обслуговування, готельно-ресторанна індустрія та вирішення даних проблем за допомогою організації співпраці державних органів і бізнесу. Зазначено, що головним завданням сьогодення є діагностика інфраструктури та сервісного обслуговування, готельно-ресторанної індустрії, визначення основних напрямків її розвитку, що дозволяє підприємцям відкривати нові можливості для заснування бізнесу у найзатребуваніших та перспективних сегментних нішах, які зможуть стимулювати розвиток готельно-ресторанної сфери в Україні. Запропоновано алгоритм взаємодії державно-приватного партнерства в умовах добровільного об'єднання територіальних громад, в якому виділено, що метою співпраці держави та сервісного бізнесу є підвищення добробуту суспільства та зростання доходів на прибуток.
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