Development of innovative ideas management directions at the enterprise

Abstract

The article is devoted to the substantiation of the ideas management development priority directions as an essential component of the innovative activities management system at the enterprises. It has been proven that a progressive approach to the management of enterprise ideas involves a strategic focus on increasing the usefulness of new products for consumers, improving the quality of their lives, social progress, which makes the brand truly valuable. The interpretation of the “idea management” concept has been clarified. The key aspects of idea management have been studied. The idea management process at the enterprise is presented with a description of each stage. The main directions of the search for innovative ideas are highlighted. The mechanisms of using external ideas are formed. In this context, the relevance of the crowd-sourcing development for the purpose of intellectual potential effective use; hackathon as an organized event; open-source platforms are substantiated. A system of indicators for evaluating innovative ideas has been developed. The main methods for selecting the most acceptable and effective innovative idea have been studied. The main factors that hinder the development of innovation and the factors that strengthen innovative activity have been determined. The main directions of the idea management process development are proposed and classified by management stages, target settings and possible measures for their implementation. At the same time, the main aspects of improving the efficiency of idea management include increased investment in the information and communication technology sector, and the activation of consolidation processes. Recommendations for the ideas managing process development in the system of managing innovative activities of enterprises make it possible to ensure the search, evaluation, support and implementation of ideas generated in the internal and external environment of the enterprise, and also, in the context of competitiveness price factors importance reducing, contribute to ensuring the unique competitive advantages of the enterprise in general.