PT X is one of the online livestock marketplace companies that connects partners (housing investors, business partners, members, and farmers) with consumers. Products that were marketed by PT X include sheep (gembel, garut, merino) and cow (ongol, hisar, simmental). PT X in marketing its products used online marketing system based on e-commerce. This research was a case study research with qualitative approach that aimed to analyze the marketing strategy of livestock in PT X. This research used direct interview method that was involving all respondents as many as 3 managers of PT X and 1 expert respondents. The data were analyzed using AHP (Analytical Hierarchy Process) method and presented descriptively. There are 3 interrelated elements in analyzing the marketing strategy of PT X's online livestock, including factors (delivery and product availability systems) of actors (Founder, Coordinator of Mobile Centers, and Support Service) and alternatives (maintaining product quality, expanding cooperative relationships, and improve service system).This study concluded that product availability is a priority factor with the Mobile Sentra Coordinator having the most important role as an actor in the preparation of PT X's marketing strategy. Maintaining product quality becamethe main strategy that coulds be applied by PT X in increasing its marketing.
The Banking Industry is one of the industries in the service sector that collects funds from the public and channels them back in the form of credit to the public, so the need to provide trust, quality of service, satisfaction so as to increase loyalty to state-owned banks in Makassar. This study aims to determine the effect of trust on satisfaction, service quality on satisfaction, trust on customer loyalty, service quality on customer loyalty, satisfaction on customer loyalty, trust on customer loyalty through customer satisfaction, and service quality on customer loyalty through customer satisfaction. Data was collected through observation, questionnaires, and documentation and analyzed through validity, reliability, classic assumption tests, path analysis and multiple tests. The results showed that trust had a positive and significant effect on customer satisfaction. Service quality has a positive and not significant effect on customer satisfaction. Trust has a positive and not significant effect on customer loyalty. Service quality has a positive and not significant effect on customer loyalty. There is a positive and significant influence on customer loyalty in state-owned banks in Makassar. Trust has a positive and significant effect on customer loyalty through customer satisfaction. Quality of service affects customer loyalty through customer satisfaction at state-owned banks in Makassar.
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