Kompas.com is one of the online media pioneers who still exist until now. High competitiveness is shown by this media by being ranked fourth of the most widely read online media in Indonesia based on Alexa data in September 2018. Millennial with an age range of 25-34 years are readers of Kompas.com with the largest percentage in 2017 (38%) and followed by young millennial (18-24 years) at 28%. In order to maintain its existence, Kompas.com certainly must be able to meet the needs of the millennial generation. Media product management capabilities are needed to answer these various needs. Kompas.com does this by creating synergies between formatting, quality, price and influence of content. The management of Kompas.com media products is also supported by the editorial section of Kompas.com which adheres to Popular-High Quality Journalism and the marketing section of Kompas.com which imposes a consumer-centric business model framework.
Kompas.com merupakan salah satu pionir media online yang masih eksis hingga kini. Daya saing yang tinggi ditunjukkan oleh media ini, dengan menempati peringkat keempat media online yang paling banyak dibaca di Indonesia berdasarkan data Alexa pada September 2018. Pembaca milenial dewasa (rentang usia 25-34 tahun) merupakan pembaca Kompas.com dengan persentase terbesar (38%) pada tahun 2017 dan diikuti oleh milenial muda (18-24 tahun) sebesar 28%. Guna mempertahankan eksistensinya, Kompas.com harus mampu memenuhi kebutuhan generasi milenial. Kemampuan manajemen produk media dibutuhkan untuk menjawab ragam kebutuhan tersebut. Kompas.com melakukannya dengan menciptakan sinergi antara penentuan format, kualitas, harga, dan pengaruh konten. Manajemen produk media Kompas.com juga ditunjang oleh bagian redaksi Kompas.com yang menganut Popular-High Quality Journalism serta bagian pemasaran Kompas.com yang memberlakukan kerangka model bisnis konsumen-sentris. Kata kunci : Kompas.com, milenial, manajemen produk media, media online
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