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Three hundred and eighty-five girls ages 10 through 14 years were surveyed about eating behavior, body satisfaction, concern with being slender, and cues from parents, peers, and magazines in regard to weight management techniques and the importance of slenderness. A majority reported receiving a clear message from fashion magazines and peers or family members that slenderness is important and attainable through dieting and other methods. Two strong correlates of drive for thinness and disturbed patterns of eating were (a) reading magazines that contain information and ideas about an attractive body shape and about weight management, and (b) weight/shape-related teasing and criticism by family. This study indicates that body dissatisfaction and weight concerns reflect adoption of a socially approved female role. It also raises the possibility that some young adolescent girls live in a subculture of intense weight and body-shape concern that places them at risk for disordered eating behavior: