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The artefact or object-based models commonly used in interaction design for describing users are inadequate for understanding the complexity and variability of online consumer behaviour, while traditional models of consumer behaviour do not reflect the user's ability to shape their shopping experience online. To address this gap a framework has been developed for modelling online consumer behaviour and in this paper this framework is used to develop a survey of online grocery shopping in the UK. Analysis of the survey reveals several issues of concern, particularly dissatisfaction with product search capabilities and a conflict between the online consumer's desires for both empowerment and experimentation.Please use the following format when citing this chapter:

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1. A dayroom program focused intensively on functional needs and was implemented for confused geriatric inpatients who otherwise might have been restrained or required sitters. 2. There were fewer complications from hospitalization documented for dayroom patients. 3. There was an increase in family satisfaction regarding the nursing care provided for patients in the alternative environment.

Purpose – The purpose of this paper is to develop a framework for understanding issues affecting Egyptian online travel website preferences. Design/methodology/approach – Grounded theory was selected due to its suitability in generating frameworks from data gathered plus existing theory. Findings – The research describes the development of the electronic cultural adaptation framework (E-CAF), which consists of six theoretical dimensions that allow both researchers and practitioners to comprehend how Egyptian cultural values can affect their online travel shopping behaviour, in particular website design preferences. Research limitations/implications – The construction of the E-CAF is based on research into Egyptian online travel consumers. Development of the E-CAF could be expanded using participants from different cultural groups and other shopping domains. Practical implications – This research will help practitioners to understand how Egyptian cultural values can affect online behaviour and assist in developing strategies for local adaptations of online travel offerings. The framework will also provide web designers with guidelines for gathering and developing requirements from clients to implement culturally adaptive web interfaces for Egyptian consumers. Originality/value – While there are a number of existing cultural frameworks in existence, such as those of Hofstede, Hall, or Schwartz, these frameworks are not based on consumer behaviour, either online or offline, and are, therefore, not optimally suited for use in online marketing strategies or web design for Egyptian consumers. This research overcomes these limitations by providing a framework that recognises how cultural values can impact Egyptian consumer behaviour and provides a platform for further research, as well as online marketing strategies and tactics.