A framework for understanding the website preferences of Egyptian online travel consumers

Hagag, Wegdan; Clark, Lillian; Wheeler, Colin

doi:10.1108/ijcthr-03-2013-0008

Cited by 10 publications

(8 citation statements)

References 51 publications

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“…Males, on the other hand, are influenced by content related to functional benefit and are prone to complete the purchase decision more frequent than females (Alvarez & Asugman, 2006). Lastly, the influence of the Internet in the decision-making process is limited by the Internet penetration in the society (Garín-Muñoz & Pérez-Amaral, 2011), cultural characteristics (Hagag et al, 2015) and nationality (Sabiote-Ortiz et al, 2012;Szopiński & Staniewski, 2016).…”

Section: Discussionmentioning

confidence: 99%

Influence of Internet On Tourism Consumer Behaviour: A Systematic Review

Sánchez

Deegan²,

Ricardo³

2022

Advances in Hospitality and Tourism Research (AHTR)

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This paper aims at identifying the state of academic research on the influence of Internet on tourism consumer behaviour. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) Methodology was used to select the data and the analysis was complemented with bibliometric indicators. This research identified 83 relevant articles related to the influence of Internet on tourism consumer behaviour. The systematic review of the academic literature demonstrated that the Internet influences tourism consumer behaviour during the entire travel cycle stages. During the pre-consumption stage, motivations and decisionmaking process are highly influenced by several online sources. However, in the case of expectations, limited research was found on this area. Value co-creation behaviour is influenced by Internet during the final two stages of the travel cycle stages. Finally, evidence suggests that loyalty is influenced during the consumption and post-consumption stages. These results provide a categorized analysis of the influence of Internet on the behavioural variables during each of the travel cycle stages for academicians and practitioners. The analysis was conducted on two major academic databases: Web of Science Core Collection and Scopus. The inclusion of other data sources and other types of secondary data could complement these results.

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Section: Discussionmentioning

confidence: 99%

Influence of Internet On Tourism Consumer Behaviour: A Systematic Review

Sánchez

Deegan²,

Ricardo³

2022

Advances in Hospitality and Tourism Research (AHTR)

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“…This consumer characteristic is important, because it decisively determines consumers' response to online customization toolkits, such as OTAs. From a tourism perspective, we extend knowledge on online travel shopping behavior (Teichmann, 2011;Loda et al, 2009;Hagag et al, 2015). The remainder of this paper is as follows.…”

Section: Introductionmentioning

confidence: 99%

Room with a view: how hedonic and utilitarian choice options of online travel agencies affect consumers’ booking intentions

Scholl-Grissemann

Schnurr

2016

IJCTHR

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Purpose The purpose of this study is to investigate how hedonic and utilitarian choice options of online travel agencies (OTAs) affect consumers’ process enjoyment and booking intentions. Design/methodology/approach The authors apply a one-factorial experimental design. The stimuli consisted of screenshots of the fictitious OTA “www.my-holiday.com”. Participants were told to imagine they were planning a city trip to San Francisco and that, during an internet search, they came across a new OTA called “www.my-holiday.com”. Findings The authors find that both booking intentions and process enjoyment are higher for hedonic OTAs, i.e. OTAs which offer more hedonic choice options such as entertainment and spa. The authors conclude that these toolkits strongly relate to pleasurable experiences and positive emotions. Therefore, these options drive positive affective reactions in terms of process enjoyment, which subsequently affect booking intentions. Additionally, the authors find that preference insight positively affects consumers’ booking intention as the number of choices provided by the OTA increases. Originality/value This paper contributes to tourism research on online travel shopping behavior. The authors apply knowledge from research on online customization tools to an OTA context and show that hedonic and functional choice options of OTAs significantly reflect on consumer behavior.

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“…They are online shops where consumers select products and services and follow guidelines to pay and checkout awaiting delivery. Hagag et al [26] indicate that companies should ensure that the web design and interface features, such as language, color, contrast, layout and positioning, size and shape, and texture, are appropriate for enhancing efficiency and user-friendliness. In addition, aesthetics, consistency, clarity, concision, and responsiveness can increase visitors' willingness to interact with the various products featured and spend more time on the platform [27,28].…”

Section: The Role Of Websites In E-commerce and Consumer Marketingmentioning

confidence: 99%

Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review

Rosário

Raimundo

2021

JTAER

122

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E-commerce is deemed as the sale and purchase of goods and services through the internet in exchange for money and data transfer to complete the transactions. E-commerce is at the forefront of transforming marketing strategies, based on new technologies, and facilitates product information and improved decision-making. In this way, marketing strategy increasingly require large amounts of information to better understand client needs, which raises the question of choosing the right marketing strategy to better fit consumer expectations. This literature review aims to shed light on both the recent growth of e-commerce literature and its interplay with consumer marketing strategy. Extant research has examined this change in human interaction due to social network building, mostly through the themes of online marketing and social media marketing, also comprehending issues such as cost efficiency, information quality and trust development towards online shopping. Nevertheless, existing research has not shown in full all the research streams, how they interact with each other and its potential knowledge development. Thus, a literature review on consumer marketing strategy for e-commerce in the last decade is opportune. This paper aims to identify research trends in the field through a Systematic Bibliometric Literature Review (LRSB) of research on marketing strategy for e-commerce. The review includes 66 articles published in the Scopus® database, presenting up-to-date knowledge on the topic. The LRSB results were synthesized across current research subthemes. The following findings are presented: Amidst the current competitive global business environment, companies tend to respond with strategies for e-commerce and online businesses that resort to e-commerce platforms and social networking to better understand consumer needs, facilitate consumer marketing strategy and share innovative information. The originality of the paper relies on its LRSB method, together with extant review of articles that have not been categorized so far.

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A framework for understanding the website preferences of Egyptian online travel consumers

Cited by 10 publications

References 51 publications

Influence of Internet On Tourism Consumer Behaviour: A Systematic Review

Influence of Internet On Tourism Consumer Behaviour: A Systematic Review

Room with a view: how hedonic and utilitarian choice options of online travel agencies affect consumers’ booking intentions

Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review

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