In the middle of a patriarchal culture, several females pushed the competition map for the 2024 presidential candidate which was dominated by males. However, the votes were insignificant and only a few names appeared in the survey results. Apart from the 30% affirmative action, the role of the media in promoting gender mainstreaming in politics is needed because news about female presidential candidates is still relatively rare. Therefore, this research aims to reveal the news of the 2024 female presidential candidate survey results presented by tirto. id, tempo.co, and kompas.com. This was conducted using the framing analysis method of the Robert Matthew Entman model consisting of two dimensions, namely issue selection, and aspect highlight, as well as four framing elements, including problem definition, sources, moral decisions, and problem-solving. The result showed several interesting points. First, all the media analyzed presented news about females’ inability and resources based on the results of various surveys. Second, all news presented an interpretive journalism model that reads and interprets survey data by experts. Third, although they try to deny the patriarchal ideology, the majority present male commentators who review female political communication. This means that ideology still surrounds the three online media studied.Keywords: Female presidential candidates, news, online media, framing analysis ABSTRAKDi tengah kultur patriarkhi, beberapa perempuan menyeruak peta persaingan capres 2004 yang didominasi capres laki-laki. Meski begitu suaranya tidak signifikan, hanya beberapa nama saja yang muncul dihasil survei. Selain affirmative action 30 persen, peran media mendorong pengarusutamaan gender di bidang politik sangat dibutuhkan. Saat ini pemberitaan tentang capres perempuan relatif jarang. Padahal melalui pemberitaan yang masif dan kontinyu, capres perempuan akan diperhitungkan. Di tengah capres perempuan yang jarang diberitakan, penelitian ini menemukan signifikansinya. Bahwa capres perempuan jarang diberitakan dibandingkan capres laki-laki. Penelitianbertujuan menguak berita hasil survei capres perempuan 2024 yang disajikan tirto.id, tempo.co, dan kompas.com. Penelitian ini menggunakan metode analisis framing model Robert Matthew Entman yang memiliki dua dimensi (seleksi isu dan penonjolan aspek) serta empat elemen framing (Pendefinisain masalah, sumber masalah, keputusan moral, dan penyelesaian masalah). Sebagai kesimpulan, penelitian ini menemukan beberapa poin menarik. Pertama, semua media yang diteliti menyajikan berita tentang kekurangmampuan dan sumber daya perempuan yang minim berbasis hasil berbagai survei. Kedua, semua berita menyajikan model jurnalisme interpretatif yang membaca dan menafsirkan data hasil survei oleh para ahlinya. Ketiga, meski mencoba menyangkal ideologi patriarkhi, tetapi mayoritas berita menyajikan komentator laki-laki yang mengulas komunikasi politik perempuan. Artinya, ideologi patriarkhi masih menyelimuti ketiga media online yang diteliti.Kata Kunci: Capres perempuan, berita, media online, analisis framing
Penelitian ini bertujuan untuk mengetahui komodifikasi daya tarik seksual perempuan pada iklan Kondom Sutra Versi “Mantap-mantap Makin Mesra” yang tayang di YouTube dengan durasi sepanjang 30 detik. Metode penelitian dilakukan adalah dengan metode kualitatif berupa metode analisis Semiotika Roland Barthes. Subjek penelitian dalam penelitian ini adalah tayangan Iklan Kondom Sutra Versi Mantap Mantap Makin Mesra di YouTube, sementara objek penelitiannya adalah eksploitasi tubuh perempuan dalam Iklan Kondom Sutra Versi Mantap Mantap Makin Mesra. peneliti menggunakan analisis semiotoka dari Roland Barthes untuk mengetahui unsur-unsur daya tarik sex perempuan yang terdapat di dalam Iklan Kondom Sutra Versi Mantap Mantap Makin Mesra. Setelah itu peneliti menganalisis makna konotasi, denotasi, dan mitos pada data yang telah diperoleh. Hasil penelitian menunjukkan bahwa kemasan yang berbau seksual dari perempuan ini dikemas sedemikian rupa sehingga dapat menarik perhatian pada audience. Cuplikan-cuplikan dari beberapa scene yang ditampilkan dalam iklan ini merepresentasikan mengenai komodifikasi yang terjadi baik pada Makna Denotasi, Makna Konotasi, hingga Mitos, mendeskripsikan realita bahwa kecantikan dan bentuk tubuh perempuan masih dieksploitasi dan melanggengkan konsep patriarki yang sudah lama terkonsep secara hirarki di dalam masyarakat. Hal tersebut dilakukan semata-mata untuk meraih perhatian dari calon konsumen yang pada akhirnya berdampak pada keputusan untuk membeli produk tersebut.
This study discusses the challenges companies face in empowering their human resources to market their products and services when the financial crisis is rocking the world. To address this issue, we did a series of data searches with the help of the Google search engine electronically on several literature sources published between 2010 to 2022, all of which are scientific literature in book communication and journal articles. The technical effort of the editorial review is to edit and integrate the data before we conclude so that the results can validly answer issues and hypotheses. After a series of in-depth studies under the phenomenological approach, we can finally conclude that understanding the constraints faced by companies in making their resources, especially in marketing products and services due to the world in crisis, is a critical study due to the company's success in both services and services—products about the capabilities of their department's marketing resources. The hopeful language of this finding will be valuable insight for the next marketing research with other crisis eras.
One aspect that has changed due to the Covid-19 pandemic is the way humans communicate in public (public speaking). This impact was also felt by women who were members of the Fatayat NU (Nahdlatul Ulama) Ciledug organization. Fatayat NU is an Islamic women's organization which is one of the autonomous institutions within NU, which is religious, social and familial. The concept of Fatayat NU activities can be classified into three, namely in the field of regeneration and education, the field of da'wah or Islamic development, and the field of social society. The problems faced by Fatayat NU Ciledug, relating to public speaking are: (1) Lack of ability to appear and speak in public; and (2) Lack of public speaking skills, both face-to-face and online. The solutions offered to solve these problems are through community service activities, namely providing online training/workshops by utilizing the Zoom Meeting application to members of Fatayat NU Ciledug to provide tips and tricks regarding: (1) How to have the ability to appear and speak in public; and (2) Skills in public speaking both face-to-face and online. The implementation of this community service activity consists of 3 stages, namely; (1) The preparation stage, to identify problems, apply for permits to the Fatayat NU Ciledug management, and make preparations for the implementation of public speaking training; (2) the stage of implementing public speaking training; and (3) the evaluation stage, by providing evaluation test questions that must be done using Google Forms media, to find out how much the increase in knowledge, abilities, and skills of Fatayat NU Ciledug women regarding public speaking after participating in training activities.
Dengan potensi wisata yang di miliki Kota Tangerang, maka Disbupar Kota Tangerang dan Humas Pemerintah Kota Tangerang memiliki strategi tersendiri dalam mempromosikan wisata yang terdapat di Kota Tangerang melalui instagram. Tujuan penelitian ini 1) Untuk mengetahui strategi komunikasi humas dalam upaya mempromosikan destinasi wisata melalui instagram. 2) Untuk mengetahui implementasi strategi komunikasi humas pemerintah Kota Tangerang dalam mempromosikan destinasi wisata melalui instagram. Metode yang digunakan penelitian ini yaitu penelitian deskriptif dengan menggunakan pendekatan kualitatif. Teknik pengumpulan data menggunakan observasi, wawancara, dokumentasi, dan studi literatur. Analisis data menggunakan analisia iteraktif. Teknik keabsahan atau validitas dalam penelitian ini menggunakan triangulasi teknik. Hasil penelitian Humas kota tangerang menjadikan instagram sebagai salah satu media untuk menginplementasikan strategi komunikasi yang sudah direncaranakan. Dan dalam proses pembuatan konten di instagram destinasi wisata dikemas dengan baik secara visual dengan memilih tempat tujuan yang layak dikunjungi untuk menjadi objek foto dan video visual juga menambahkan voice over untuk memperjelas informasi yang ingin humas sampaikan dalam video tersebut agar menarik bagi yang melihatnya.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.