Penelitian ini bertujuan untuk mengetahui komodifikasi daya tarik seksual perempuan pada iklan Kondom Sutra Versi “Mantap-mantap Makin Mesra” yang tayang di YouTube dengan durasi sepanjang 30 detik. Metode penelitian dilakukan adalah dengan metode kualitatif berupa metode analisis Semiotika Roland Barthes. Subjek penelitian dalam penelitian ini adalah tayangan Iklan Kondom Sutra Versi Mantap Mantap Makin Mesra di YouTube, sementara objek penelitiannya adalah eksploitasi tubuh perempuan dalam Iklan Kondom Sutra Versi Mantap Mantap Makin Mesra. peneliti menggunakan analisis semiotoka dari Roland Barthes untuk mengetahui unsur-unsur daya tarik sex perempuan yang terdapat di dalam Iklan Kondom Sutra Versi Mantap Mantap Makin Mesra. Setelah itu peneliti menganalisis makna konotasi, denotasi, dan mitos pada data yang telah diperoleh. Hasil penelitian menunjukkan bahwa kemasan yang berbau seksual dari perempuan ini dikemas sedemikian rupa sehingga dapat menarik perhatian pada audience. Cuplikan-cuplikan dari beberapa scene yang ditampilkan dalam iklan ini merepresentasikan mengenai komodifikasi yang terjadi baik pada Makna Denotasi, Makna Konotasi, hingga Mitos, mendeskripsikan realita bahwa kecantikan dan bentuk tubuh perempuan masih dieksploitasi dan melanggengkan konsep patriarki yang sudah lama terkonsep secara hirarki di dalam masyarakat. Hal tersebut dilakukan semata-mata untuk meraih perhatian dari calon konsumen yang pada akhirnya berdampak pada keputusan untuk membeli produk tersebut.
One aspect that has changed due to the Covid-19 pandemic is the way humans communicate in public (public speaking). This impact was also felt by women who were members of the Fatayat NU (Nahdlatul Ulama) Ciledug organization. Fatayat NU is an Islamic women's organization which is one of the autonomous institutions within NU, which is religious, social and familial. The concept of Fatayat NU activities can be classified into three, namely in the field of regeneration and education, the field of da'wah or Islamic development, and the field of social society. The problems faced by Fatayat NU Ciledug, relating to public speaking are: (1) Lack of ability to appear and speak in public; and (2) Lack of public speaking skills, both face-to-face and online. The solutions offered to solve these problems are through community service activities, namely providing online training/workshops by utilizing the Zoom Meeting application to members of Fatayat NU Ciledug to provide tips and tricks regarding: (1) How to have the ability to appear and speak in public; and (2) Skills in public speaking both face-to-face and online. The implementation of this community service activity consists of 3 stages, namely; (1) The preparation stage, to identify problems, apply for permits to the Fatayat NU Ciledug management, and make preparations for the implementation of public speaking training; (2) the stage of implementing public speaking training; and (3) the evaluation stage, by providing evaluation test questions that must be done using Google Forms media, to find out how much the increase in knowledge, abilities, and skills of Fatayat NU Ciledug women regarding public speaking after participating in training activities.
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