The article studies the issue of analyzing the possibilities of using urban objects for excursions from the point of view of economic benefits, since the tourism component is present in the economy of any city. Tourism and excursion services bring income to the city budget, the article considers the features of using excursion services at the facilities of the urban environment of Rostov-on-Don.
The article provides analytical data on the employment of graduates of the direction of bachelor training 43.03.02 "Tourism" year 2022. Trends and problems in the development of the tourism industry are identified formed by the requests and challenges of the changing socio-economic and political situation in the country and in the world. Factors of influence on the preservation of interest in the tourist sphere of professional activity and ways to strengthen these factors are determined. The most promising types of tourism for the formation of a strategy for the development of tourism companies in the region were noted.
The article studies analysing the employment of undergraduate students in the spheres of training “Tourism,” “Service” and “Hospitality” as an integral part of the educational process for students in the field of tourism and hospitality. The main challenges faced by experience-based education were highlighted and ways of addressing them were outlined. In particular, the difficulties associated with organizing the employment of graduates were being examined, employment was being monitored to identify employers’ preferences and students’ expectations and, on that basis, curriculum and curriculum adjustments were being carried out.
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