Taking into account the critical state of Ukraine caused by the state of war and the occupation of the Russian Federation, the article examines the current state of activity of enterprises in the service sector. The political and economic crisis had a significant impact on the service sector. Organizational changes took place in it, the entire sector was directed to provide everything necessary for the civilian population and the defense forces of Ukraine. It has been established that these political and economic changes caused the modification and transformation of the service sector. The study of the scientific space led to the conclusions that the issues of the development of enterprises in the service sector received quite a lot of attention from scientists, but their activities in the modern crisis state of war were not revealed. Therefore, the methods of strategic analysis are applied in the article, namely: SWOT-analysis and PEST-analysis of macro-environmental factors were carried out. The SWOT analysis showed that commercial risks, which reflect the positive and negative aspects of the activities of enterprises in the service sector, are currently playing a greater role. But the main risks in the conditions of war can be defined as risks of three levels, which significantly affect the situation of enterprises in the service sector. It is important to note that the current economic and political situation contributes to the financial success of the service sector, the growth of its profits and the increase of loading capacities. Precisely, the invasion of the Russian Federation turned the service sector into one of the supporting components of the armed forces of Ukraine and the civilian population. In order to form a strategic direction and choose a marketing strategy for the further development of enterprises in the service sector in the post-war period, it became necessary to conduct an additional study using the SPACE-analysis method. It was this scientific approach that provided the basis for determining the main strategy for exiting enterprises from the post-war crisis. It has been established that service sector enterprises are currently in a state of saturation or reduction in demand for services; the current business exceeds the cash flow needs that can be invested in other innovative services. Therefore, it is recommended that enterprises in the service sector use the specific development strategy presented in the article in modern conditions and in the future for a gradual exit from the post-war crisis.
The article reveals the main idea regarding the effectiveness of the study of enterprise management systems. It has been established that the entire business is currently in a state of crisis, and therefore the activities of enterprises are moving into the mode of anti-crisis management. Analysis of the experience of Ukrainian enterprises during the last three years of the global crisis makes it possible to conclude that the destruction of the management system most often occurs in two phases, when a period of gradual stabilization (adaptation) follows a sharp deterioration of the situation. Practice also shows that enterprises that are delayed in the first phase risk being on the verge of financial bankruptcy. That is why the main tasks of management in crisis situations are the prevention or mitigation of a shock state, which is characterized by a lack of planning, ineffective management, a breakdown in interpersonal and intergroup relations, and chaos in the organizational structure. This led to a study of methods of anti-crisis analysis of enterprises. It has been established that the study of management systems should be carried out in two directions, namely: the study of financial anti-crisis management and conducting a comprehensive analysis of the effectiveness of the enterprise's business processes. It has been proven that the complex application of business analytics models will lead to an effective study of the enterprise management system. The possibility of using different methods of diagnosis allows to obtain a set of fundamentally new data on the management of objects being diagnosed and to draw appropriate conclusions regarding its economic and social development. Forecasting models designed to determine the goals and prospects of the enterprise's development are highlighted in the article. It has been established that the positive effect of the study of management systems comes from conducting a comprehensive analysis using effective financial and management tools.
У статті розкрито поняття «мотивація» та контекст, який його характеризує. Розглянуто види мотивації і особливості для підтримки та розвитку праці персоналу, що стимулюють трудову діяльність. Визначено способи, які можуть призвести до ймовірного зниження та підвищення трудової діяльності працівників підприємств. Представлено способи надання оцінок щодо визначення мотиваційного рівня праці для персоналу. Визначено, що «потреба» – є невід’ємною складовою у частині людини, що потребує її підтримки та подальшого вдосконалення якості мотиваційного рівня у працівників трудової діяльності. Описано технології для мотивації персоналу, які допоможуть забезпечити їхні мотиви та потреби, що ефективно та позитивно вплинуть на їх подальші якості трудових відносин на користь статусів підприємств та зроблені певні висновки.
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