The graduate employment market faces ever-increasing socioeconomic and political pressures. Higher Education Institutions and the sport sector in the EU have an important role in contributing to graduate employment. The aims of the study were: (1) to assess general perceptions of employability, and (2) to assess sports graduates' and employers' perceptions of specific capabilities and competencies in order to identify possible improvements for sports graduate employability programmes. A cross sectional survey of sports graduates and employers was administered in six EU countries including the UK, France, Germany, Spain, Greece and the Czech Republic to assess graduate and employer perceptions. A graduate capabilities and competencies framework was devised to assess personal, interpersonal, cognitive, role-specific and generic skills. Responses were elicited from 1,132 sports graduates and 327 employers. There was generally a wide difference of opinion between employers and sports graduates in terms of the importance and possession of a number of capabilities and competencies. There is a need for the Higher Education sector and employers to take responsibility in ensuring that work experience, work placement and volunteering opportunities are embedded in curricula and to ensure the fitness of purpose of what and how graduate capabilities and competencies are assessed.

Successful sponsorship activities in sport often rely on the integration of relationship marketing, internal marketing, external corporate promotion, and strategic management. Although traditional marketing objectives such as brand integration and consumer targeting remain key components of promotional activities in sport, the use of sport sponsorship in today’s environment increasingly implicates personnel issues in the both the sponsor and the sponsee. In fact, sport sponsorship has become a useful tool for some sponsors and sponsees who seek to motivate and involve their employees more in company activities. Therefore, the focus of this commentary is on the internal-communication and human-resources management functions involved in sport sponsorship decisions. The use of mini-case analyses and a dual-perspective (external and internal objectives) approach allows for informed discussion, and suggestions are made for future research.

Purpose -The objective of this paper is to provide insight into how the practice of sports, commonly known as a pastime or leisure activity, highlights the human agent as an organisational resource and pulling force, and how it can lie within the framework of general employee management policies. But which functions can sport fulfil? Design/methodology/approach -In order to answer this question, qualitative surveys were conducted at ten company sites in France (Adidas France, Apple, 3M, Caisse d'Epargne, Crédit

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