Breakthrough changes in the rental market have occurred with the introduction of peer-to-peer accommodation services such as Airbnb. This phenomenon is attracting tourists who contribute to the sustainability of local trade and the economic development of the city. This research enriches the current debate on the range of factors that influence Airbnb accommodation prices. To that end, a method was developed to understand the relationship between Airbnb accommodation attributes and listing prices; and to consider variables related to the properties’ location and surrounding urban environment, considering the touristic characteristics of the four Spanish Mediterranean Arc cities selected as case study. A multivariable analysis technique is used for estimating a hedonic price model that adopts the ordinary least squares and the quantile regression methods. The findings obtained for the impact of location on listing prices are contrary to previous studies. In fact, accommodation prices increase incrementally by 1.3% per kilometer from the tourist area, which in all four cases are situated in the historic area of the city. However, at the same time, accommodation prices decrease incrementally as distance from the coastline increases. Lastly, results related to how the listings’ accommodation, host, and advertising characteristics impact Airbnb prices concur with previous studies.
An insight on urban tourism-related phenomena is provided in this study by analysing open and volunteered user generated content. A reference framework method is proposed and applied to an illustrative case study to meet a twofold objective: to identify Tourist Activity Centre-TACareas based on their functional charactersightseeing, shopping, eating and nightlife; and, to obtain an up-to-date fine-grain characterization of the most dynamic zones in an urban context. Instasights Heatmaps and data from Location Based Social Networks-Foursquare, Google Places, Twitter and Airbnbwere used to depict tourist urban activity. This reproducible method transcends Instasights generic visualization of popular areas by exploiting the benefits of overlapping LBSN data sources. This method facilitates a granular analysis of tourism-related places of interest and makes headway in bridging the gap between traditional approaches and user preferences, revealed through digital footprints, for urban analysis. The results indicate the potential of this method as a complementary tool for urban planning decision-making.
This paper analyzes success public spaces (specifically plazas) in the urban fabric of the city of Murcia, Spain. Two approaches were adopted. Firstly, the city was visualized as a complex network whose nodes represent plazas. A centrality algorithm was applied to determine the importance of each node. Secondly, data sets were used from social networks Foursquare and Twitter, which provide different types of data as well as user profiles. Foursquare data indicates user preferences of urban public spaces, while in this respect Twitter offers less specific user generated data. Both perspectives have facilitated two rankings based on the most visited plazas in the city. The results enabled a comparative study to determine the potential differences or similarities between both approaches.
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