In the context of the significant mutations that influence the contemporary universe, the consumer keeps his position as the main and central axis of all the activities whose target is to meet, as thoroughly as possible, the consumer's wishes, exigencies, preferences and needs. This satisfaction stands for the essence of the achieved economic actions.Considering the above ideeas the present paper is pleading for Design and Aesthetics operational values which have consequently become main instruments for increasing competitivity and consumer's satisfaction.
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