A comparison among ten market pulps at a laboratory scale using uncreped tissue handsheets was performed to study the performance of wood and non-wood pulps for tissue manufacturing, evaluate what fiber features are desired for a specific tissue property, and determine how non-wood pulps can be used to replace or complement wood pulps in tissue products. A characterization of the fiber morphology and handsheet properties (softness, water absorbency, and strength) was performed at different mechanical refining levels. The results showed that the fiber morphology had a major impact on tissue properties. Market pulps with a combination of long fibers, high coarseness, and low fines content can provide superior bulk and water absorbency. Short fibers with thin cell walls and low fines content can impart superior softness. Bleached bamboo soda pulp can replace hardwood and softwood pulps to provide an excellent combination of water absorbency and strength. Bleached bamboo soda pulp can also replace Northern bleached softwood kraft (NBSK) pulp to impart strength without sacrificing softness. Bleached and semi-bleached wheat straw soda pulps presented a similar combination of softness and strength as Southern bleached hardwood kraft (SBHK) pulp. The wheat straw pulps can be used to replace deinked pulp (DIP) pulp to impart intermediate levels of water absorbency and strength.
This study aimed to identify the performance properties that drive the shelf price of kitchen paper towels and evaluate whether sustainability is an important driver for pricing. Nineteen products were compared according to their performance (softness, absorbency, and strength), technology, and fiber morphology. Metrics to rank the products in different grades (economy, premium, and ultra) according to their performance were provided. A multiple linear regression showed that absorbency and softness are the most significant properties used to predict the price. Market data indicates that there is a segment of consumers willing to pay a premium price for products marketed as “sustainable”, even though their performance is comparatively inferior to the majority of the samples. Sustainable products are up to 85% more expensive than regular products. The metrics obtained in this work can contribute to improvement in market transparency, and aid companies in deciding strategies for product development and new investments.
The relationship between the types of pulp, the tissue making technologies, and shelf price of bath tissue was evaluated for the North American market. Twenty-four market tissue samples (representing approximately 80% of the current market offering) were sourced and analyzed along with their nationwide price information. Pulp composition, drying technologies, market share, sustainability advertising, and tissue properties were evaluated. Tissue properties, including softness, ball burst strength, water absorbency, density, tensile strength, and tensile modulus were measured. Among all the drying technologies, creped through-air dry (CTAD) and creped through-air dry belt (CTADB) seemed to improve tissue softness most. The UCTAD maximized tissue bulk by drying the tissue web solely using a through-air (TAD) cylinder. Tissue samples with freeness between 575 to 650 mL seemed to have their properties improved more significantly through advanced drying technologies. It was found that the retail prices of these bath tissues were directly related to softness, bulkiness, water absorbency, and basis weight. A mathematical model was conducted to predict the retail price of bath tissue (based on product performance and attributes). This paper also identified the effect of “sustainability” on the retail price.
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