Americans are exposed to an astounding number of advertising messages every day. The result of this bombardment of advertising on society is that consumers have become increasingly resistant to traditional forms of advertising. After spending millions of dollars on mass advertising that consumers tend to block out and ignore, marketers have re-evaluated their advertising methods and are following holistic marketing concepts that focus on customer relationship marketing and more creative, understated ads instead of in-your-face billboards and loud television segments. This paper explores social media trends, including social media opportunities and mobile marketing, and the potentially lasting effects that these trends have on advertising.
<p style="text-align: justify; margin: 0in 0.5in 0pt; mso-pagination: none;"><em style="mso-bidi-font-style: normal;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">Americans are exposed to an astounding number of advertising messages every day.<span style="mso-spacerun: yes;"> </span>The result of this bombardment of advertising on society is that consumers have become increasingly resistant to traditional forms of advertising.<span style="mso-spacerun: yes;"> </span>After spending millions of dollars on mass advertising that consumers tend to block out and ignore, marketers have re-evaluated their advertising methods and are following holistic marketing concepts that focus on customer relationship marketing and more creative, understated ads instead of in-your-face billboards and loud television segments.<span style="mso-spacerun: yes;"> </span>This paper explores social media trends, including social media opportunities and mobile marketing, and the potentially lasting effects that these trends have on advertising<strong style="mso-bidi-font-weight: normal;">.</strong></span></span></em></p>
Scholars have shown that maintaining an intrapreneurial culture contributes to superior firm performance (Parboteeah, 2000) and attracting better qualified job applicants (Olmsted, 2005). Yet, there remains a need for more research “regarding the successes or failures of large companies that systematically instill corporate entrepreneurship” (Thornberry, 2003 p. 332). While an increasing number of scholars have examined the benefits and challenges of creating and maintaining an intrapreneurial culture, there remains a need to examine intrapreneurship from an intrapreneur’s perspective. This article is an exploratory study which qualitatively, through the use of informational interviews, explores how experienced intrapreneurs within the Information Technology (IT) field view intrapreneurial opportunities and how management practices explicitly and/or implicitly effect intrapreneurial perceptions.
This study examined the link between the consistency of self-evaluation versus peer-evaluation of managers skills and the level of relational stress in an organization and was based on two models: (a) the Competing Values Framework (CVF), which measures different management skills of individuals in an organization, and (b) the Healthy versus Toxic Organization Model, which focuses on the stress level in partnerships. The researchers hypothesized that the lower the stress in the organization, the more consistent the results will be between self-evaluation and peer-evaluation. In an empirical analysis, the researchers found that the relationship was most visible in the area of managers facilitator skills. With strong facilitator skills, managers can lead their organizations effectively and stay focused on maintaining strategic alignment. The study also examined how management skills could be most effective in developing a healthy work culture.
This paper reports the findings of a study involving the selection process that adult graduate students used when choosing to pursue and attain an advanced business degree at Southern Wesleyan University. This study includes a comparison of the initial priorities used in the selection process to priorities that remain important in retrospect. The study also includes a comparison of the schools stated program objectives to the reasons for students program selection. A two-tailed analysis of data supplied by 184 respondents revealed there was no significant difference between student responses at the beginning of the program and student responses at the conclusion of the program. The study also reveals a close alignment between the schools program objectives and some of the highest ranked priorities given by the students for choosing the programs. The four (4) highest ranked priorities at the beginning and at the end of the program included Fits my schedule, Job advancement/marketability, Received undergraduate degree from SWU, and Christian perspective. These results can assist University administrators, managers, and recruiters in adapting their marketing strategies to provide critical and relevant information to prospective students. The study did not consider demographics as a component of the selection process or with the schools stated program objectives.
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