Method: Five statistical regression models were constructed based on Ordinary Least Squares (OLS) with robust standard errors. Originality/Relevance: This article highlights the importance of the performance measurement system for Health Plan Operators from the perspective of regulatory obligations and the possibility of citizens/users effectively using these indicators when they choose their health plans. Results: The results confirm that the financial index has a positive relationship with the non-financial indicators during the following period. An exception is the beneficiary satisfaction indicator, and in this case, the non-financial indicators were capable of explaining the financial index. Theoretical/Methodological contributions: This study has the potential to raise new questions about the implementation of the Health Qualification Program and whether the Health Qualification Index (HQI) supplies significant informative content to inform the selection of health plans by future beneficiaries.