This article conducts a discourse analysis of a selection of in-depth interviews with philosophers of technology housed within Figure/Ground (www.figureground.org), an open-source, para-academic, interdisciplinary collaboration supporting one of the largest repositories of scholarly interviews on the web. By analysing various answers to a set of recurrent questions, the article provides a general sense of how Marshall McLuhan – often identified as one of the forefathers of Media Ecology – is perceived by the neighbouring field of Philosophy of Technology. The underlining hypothesis is that, despite significant cross-disciplinary affinities made evident by a recent philosophical turn in McLuhan studies, the lack of collaborative engagement between both camps, particularly among senior scholars, remains quite significant. As the interviews show, this gap can be attributed, in part, to a matter of (mis)perception on behalf of the philosophers: their reservations stem primarily from McLuhan’s controversial public statements, public persona and idiosyncratic use of language, as well as an outdated (deterministic/substantivist) approach to his oeuvre. Nevertheless, the interviews do not strictly reflect any substantial differences – whether theoretical or methodological – that would justify an ongoing disconnect between both fields.
Present-day world organizes itself in according to rules of fitness and uselfulness imposed by world market invisible hands. Therefore, virtuality will be ever present in free time activities, work, learning and other contexts. This advance towards virtua En la medida en que la «aldea global» continúe organizándose de acuerdo a los principios de eficiencia y practicalidad dictados por la mano invisible del mercado, el cambio hacia lo virtual será progresivo y cada vez más presente en el ocio, el trabajo, la educación y en otros muchos entornos. Esta tendencia, iniciada con la llegada de Internet, fue recibida con aplausos en el nombre del progreso, pero poco se ha dicho de sus desventajas. Este trabajo examina las desventajas del formato on-line en el campo de la educación en general, y al ámbito universitario en particular.
Este artículo recupera el primitivismo técnico de Horacio Quiroga como una forma de relación con la tecnología que trasciende la fascinación tecnofílica y el fatalismo tecnofóbico. Identificamos importantes resonancias con un ensayo paradigmático de Beatriz Sarlo, que recobra el primitivismo en pleno auge globalizador. Buscamos avanzar más allá de Sarlo y resaltar la vigencia del primitivismo contra un trasfondo post-neoliberal, a través de una analítica de las principales teorías sobre la técnica. A diferencia de la disposición instrumental de los early adopters de la innovación tecnológica, argumentamos que el primitivismo encarna una posición verdaderamente crítica, fundada en un contacto estético con la realidad de las cosas.This article retrieves Horacio Quiroga' s technical primitivism as a kind of relationship with technology that transcends technophilic fascination and technophobic fatalism. We identify important resonances with a paradigmatic essay by Beatriz Sarlo, which recovers primitivism at the hype of globalization. Lastly, we seek to move beyond Sarlo and highlight the continued relevance of primitivism against a post-neoliberal background, through an analytic of the main theories about technics. Against the instrumental disposition of the "early adopters" of technological innovation, we claim that primitivism embodies a truly critical stance, founded upon an aesthetic contact with the reality of things.
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