This study aims at identifying the tools necessary for COVID-19 health emergency management, with particular reference to the period following the first lockdown, a crucial phase in which it was important to favor the maintenance of protective behaviors. It also aims at identifying the messages and sources that were most effective in managing communication correctly in such a crucial phase that is likely characterized by a fall in perceived health risk (due to the flattening of the epidemic curve) and a simultaneous rise in perceived economic and social risks (due to the enduring calamity). Knowing what source will be most effective to convey a specific message is fundamental in enabling individuals to focus on and comply with the rules. At the same time, it is necessary to understand how the message should be presented, and the relationships between messages, sources and targets. To meet these goals, data were collected through a self-administered online questionnaire submitted to a sample of undergraduate students from a University in Lombardy–the region most affected by the pandemic in the first wave- (Study 1), and to a national sample composed of Italian citizens (Study 2). Through our first manipulation which explored the effectiveness of social norms in relation to different sources, we found that, in the national sample, the injunctive norm conveyed by the government was the most effective in promoting behavioral intentions. By contrast, among the students, results showed that for the critical group with a lower risk perception (less inclined to adopt prevention behavior) descriptive norms, which implicitly convey the risk perception of peers, were as effective as the government injunctive norm. Our second manipulation, identical in Study 1 and 2, compared four types of communication (emotional, exponential growth, both of them, or neutral). The neutral condition was the most memorable, but no condition was more effective than the others. Across all message types there was a high intention to adopt protective behaviors. The results indicate possible applicative implications of the adopted communicative tools.

The "Wason selection task" is still one of the most studied tasks in cognitive psychology. We argue that the low performance originally obtained seems to be caused by how the information of the task is presented. By systematically manipulating the task instructions, making explicit the information that participants are required to infer in accordance with the logical interpretation of the material implication "if, then", we found an improvement in performance. In Experiment 1, the conditional rule has been formulated within a relevant context and in accordance with the conversational rules of communication, hence transmitting the actual meaning of the material implication. In Experiment 2, a similar improvement has been obtained even without the realistic scenario, only by making explicit the unidirectionality of the material implication. We conclude that task instructions are often formulate neglecting the conversational rules of communication, and this greatly reduces the possibility to succeed in the task.

The previous research attempts to reduce the influence of the belief bias on deductive thinking have often been unsuccessful and, when they succeeded, they failed to replicate. In this paper, we propose a new way to see an old problem. Instead of considering the analytical abilities of the respondent, we focus on the communicative characteristics of the experimental task. By changing the pragmatics into play through a subtle manipulation of the instruction of the syllogism problem, we obtained a strong improvement in the accuracy of the performance in both untrained and trained in logic respondents. We suggest that current models of deductive thinking should be broadened to consider also communicative understanding as part of the processing of the problem.

Deductive and logical reasoning is a crucial topic for cognitive psychology and has largely been investigated in adults, concluding that humans are apparently irrational. Yet, from a pragmatic approach, the logical level of meaning is only one of possible communicative interpretations, and the least likely to be assigned if the intent of the task is not adequately transmitted. Indeed, new formulations of the mathematical tasks (syllogisms, selection task, class inclusion task, problem solving) of greater relevance to the problem and to its aim, greatly improved adults' logical performance. The current study tested whether pragmatic manipulations of task instructions influenced in a similar way children's performance in deductive and logical tasks (Experiment 1) and in insight problems (Experiment 2). We found that, when task instructions were in accordance with the conversational rules of communication, 10-year-old children substantially improved their performance. We suggest that language use imposes constraints in terms of informativeness and relevance which are crucial in teaching logic and mathematics.

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