The purpose of this study is to analyze the antecedent consumer involvement and brand self expressiveness and brand community identification of the three dimensions of consumer brand engagement (CBE) (cognitive, emotional, behavior) in the luxury brand on social media. The data was collected through an online questionnaire which was filled in by 125 respondents who have experience in buying luxury brands using purposive sampling. The empirical study was conducted using structural equation modeling SmartPls. The results of the study stated that Consumer Involvement has a negative impact, brand self expressiveness and consumer brand identification have a positive impact on dimensions of CBE. Tests were also conducted to see the consequences of CBE, namely an increase in brand image and brand loyalty. Managers of luxury brand companies must increase CBE by utilizing and managing consumers following social media and creating communities to make it easier for consumers to get to know the advantages of luxury brand products. This study is a pioneer, as it extends the consumer engagement model to the social media context luxury brand by adding brand community identification as an antecedent CBE.
PT X Indonesia is a telecommunications company with a geographically focused division which operating in the province of West Java. PT. X Indonesia is currently undergoing a digital transformation to achieve its goal of "becoming a leader in the digital region". However, this transition has accompanied with a large number of employees retiring between 2020 and 2021. This has resulted in increased workloads and a lack of competency. Therefore, PT X Indonesia will analyze its current capabilities, future capabilities, and existing gaps to meet future demand. This analysis uses a mixed method research model, where the current capabilities of PT X Indonesia are analyzed using a survey method. In addition, the researcher interviewed key informants at PT X Indonesia to find out the capabilities needed in the future. The 7s McKinsey's framework (1980) was used to analyze this research. This framework identifies seven dimensions that a company must possess to maintain its success. This 7s dimension consists of Strategy, System, Structure, Style, Skill, Staff, and Superordinate Goals. According to a survey conducted to assess the current capabilities of PT X Indonesia, there are three dimensions that are in the bottom three. Thus, to bridge the gap, there are several recommendations that must be immediately carried out by PT X Indonesia, namely strengthening the team work, recruiting new employees to fill vacancies, socializing the talent acquisition system, conducting coaching sessions from seniors, and conducting knowledge sharing.
One of the advantages of using social commerce, especially Instagram, is the display of paid advertisement that are in accordance with consumer preferences or also called personalization. Previous study on the effectiveness of personalized advertising still shows mix result both positive and negative. Based on the limitations of previous research, the focus of this research is to examine and analyze the influence of personalized advertising on the value of advertising which then affects impulse purchases in social commerce and flow experience as moderation. This study using survey method on 157 active Instagram user. The findings in this result show that personalized advertising have positif affect to advertising value and encourage impulse buying. Then flow experience found strengthen effect advertising value on impulse buying. The result indicates when user has fully involved, happy, and excitement when using social media, then receive personalize advertising that match with their preference will encourage impulse buying.
Merebaknya pandemi nCOVID-19 di Indonesia sejak pertengahan Maret 2020, memaksa banyak sektor untuk bekerja dari rumah. Adanya perubahan lingkungan kerja dikhawatirkan memengaruhi kinerja karyawan. Rumah yang selama ini dianggap sebagai tempat melepas penat pekerjaan, berubah menjadi area kerja. Guna menghindari terjadinya penurunan keseimbangan pekerjaan-rumah dan kinerja karyawan, organisasi harus beradaptasi terhadap gaya kepemimpinannya. Gaya kepemimpinan diyakini sebagai cara efektif untuk menentukan kinerja organisasi, kepemimpinan juga diharapkan dapat menjadi pengaruh positif untuk keseimbangan pekerjaan-rumah. Kepemimpinan pemberdayaan dengan karakteristiknya yang fleksibel dipandang cocok diterapkan dalam masa pandemi saat ini. Penelitian ini bertujuan untuk menganalisa pengaruh kepemimpinan pemberdayaan (X) terhadap keseimbangan pekerjaan-rumah (Y1) dan kinerja karyawan (Y2). Hasil penelitian ini menunjukkan bahwa kepemimpinan pemberdayaan memiliki pengaruh positif dan signifikan baik pada keseimbangan pekerjaan-rumah (p-value = 0,04 dan β=0,14) maupun kinerja karyawan (p-value <,01 dan β=0,58). Kepemimpinan pemberdayaan memberikan kepercayaan diri pada karyawan terhadap kemampuannya dalam pekerjaan, dengan kepercayaan diri karyawan akan merasa efektif, karena perannya yang beragam berjalan dengan baik. Lebih lanjut, kepemimpinan pemberdayaan mampu meningkatkan kinerja karyawan karena adanya pemberian otonomi pekerjaan, yang memudahkan karyawan dalam penyelesaian tugas dalam pekerjaan. Kata Kunci: Kepemimpinan Pemberdayaan, Keseimbangan Pekerjaan-Rumah, Kinerja Karyawan, Pandemi nCOVID-19. The outbreak of the nCOVID-19 pandemic in Indonesia since mid-March 2020, has left many to work from home. It is feared that a change in the work environment will affect employee performance. The house that has been transformed into a work area. In order to cause a decrease in the work-home balance and employee performance, the organization must adapt its leadership style. Leadership style as an effective way to determine organizational performance, leadership is also expected to be a positive influence for work-home balance. Empowering leadership with a flexible statement is suitable to be applied in the current pandemic. This study aims to analyze the effect of empowering leadership (X) on work-home balance (Y1) and employee performance (Y2). The results of this study indicate that empowering leadership has a positive and significant effect both on homework balance (p-value = 0.04 and β = 0.14) and employee performance (p-value <, 01 and β = 0.58). . Empowering leadership gives employees confidence in their abilities at work, with confidence that employees will feel effective, because their various roles are running well. Furthermore, empowering leadership is able to improve employee performance because it offers job autonomy, which makes it easier for employees to complete tasks at work. Keywords: Empowering Leadership, Work-Life Balance, Employee Performance, nCOVID-19 Pandemic.
The development of research on empowerment leadership has continued to increase over the last few decades. However, an in-depth discussion of the antecedents of empowerment leadership is still limited. This study explores several antecedents of empowerment leadership, including collectivism and narcissism orientation. In addition, the inconsistency of the influence of empowerment leadership on the performance of subordinates was still found in several studies. The results of this study indicate that collectivism and narcissism orientation have an influence on leadership empowerment. The results of this study support the influence of empowerment leadership on the performance of subordinates.
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