Defining the typologies of adolescent girls in relation to different types of victimization against women could be very useful for prevention. Almost all the typologies previously elaborated on this topic define the typologies from situations of dating victimization. This study used cluster analysis to establish for the first time a typology of adolescent girl victimization against women that included dating violence offline, dating violence online, and sexual harassment online outside a relationship by means of a comparative analysis of behavior between those who had suffered this violence and the population at large. The participants were 3.532 Spanish teenage girls aged 14–18 with experience of relationships with boys. Three discrete, identifiable types were obtained: the first group (63.8%), non-victim girls; the second group (29.4%), victims of sexual harassment online outside a relationship but with a low incidence of dating victimization; the third group (6.8%), victims in the three contexts. The logistic regression analysis showed that risky sexual behavior online was the main risk condition for inclusion in the second and third groups (compared to the non-victim group), followed by low self-esteem (for the second group) and age (for both groups). Other variables that also contributed to predicting membership victim groups were health complaints, feminine gender role stress, justification of male dominance and violence, visiting risky websites, and problematic internet use. These results show the importance of including the prevention of such problems in order to eradicate violence against women in adolescence who have grown up with digital technologies.
The main aim of this research is to understand the way advertising and sexism are analyzed by focus groups of 11 and 12 year old preadolescents. In order to achieve this aim we used commercials that reproduce sexism situations and that are based on persuasive strategies where brands and products are associated with happiness and family well-being. The research was developed through six focus groups, whose results were analyzed from a qualitative approach in order to define the classification criteria. The level of skepticism shown by the preadolescents regarding the persuasive advertising techniques is associated with their capacity for detecting sexism. Both skills seem require a certain level (that is needed, but not sufficient) of character analysis. The results support the importance of focus groups both as an evaluation procedure and as advertising literacy context that should include not only cognitive components but also evaluative aspects, such as skepticism and rejection of sexism.
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