This research examined the relationship between materialism and the unethical behaviour of consumers and how demographic variables affect the relationship between materialism and consumer ethics. A research framework with five hypotheses was established to examine these relationships. The study adopted the consumer ethics scale and the measure of materialistic attitudes scale (MMA) used in prior studies. Based on convenience sampling, 303 participants completed an anonymous questionnaire. Multiple-indicators were used to Journal of Management Research ISSN 1941-899X 2012 www.macrothink.org/jmr 52 measure the two variables of materialism and consumer ethics with respondents being asked to answer a number of questions for each variable. Cronbach's alpha value was used to test internal reliability. Data were analysed by using descriptive analysis, exploratory factor analysis, Pearson product moment correlation, independent samples t-test, and multiple regression analysis. Findings indicate that the relationship between materialism and consumer ethics is not significant and that demographic variables of age, income and education all have a moderating effect on the relationship with education being a very important factor in developing a healthy ethical attitude among young people which may prompt governments to allocate more resource to education and encourage educators to pay more attention to moral and civic education.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.