This paper presents an empirical investigation to identify and rank the factors of information market development systems influencing on the market share development. The population of this survey includes all managers who work for SMEs in city of Tehran, Iran. The study selects a sample of 230 people randomly and a questionnaire is distributed among them in Likert scale. Cronbach alpha has been calculated as 0.814, which is well above the minimum desirable level. Using structural equation modeling the study has determined seven factors including valid data, information, strategic information, organizational information, supportive information, customer information, development information and data analysis, which influence market share development.Growing Science Ltd. All rights reserved. 5
Marketing the network of organizations, including manufacturers, wholesalers, and retailers, that distributes goods or services to consumers is one of the most important decisions for marketing managers and producers. In this study, we identify and prioritize the factors, which affect marketing strategy in selecting distribution channels by using fuzzy multiple criteria decision-making (FMCDM). The proposed study uses Fuzzy Delphi Analytic Hierarchy Process to determine the weights of the criteria by decision makers and marketing strategies is ranked by Fuzzy Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). Finally, the case study within a Kaleh Company (Dairy products) is performed and the results indicate that the "diversifying product" is the most important marketing strategies considered by experts.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.