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Crowdfunding has emerged as an important alternative financing tool for entrepreneurs. Extant research on the antecedents of crowdfunding success have produced divergent results. By applying the cross-disciplinary lens of strategic linguistic framing, that is, framing campaign messages in a way that is salient and that resonates with the values of the audience, we experimentally examine the role of value framing for a successful campaign outcome. Our results indicate that altruistically framed campaigns have a higher chance for funding compared to campaigns that emphasize egoistic or environmental motives, but even more importantly, that message framing needs to be aligned with the personal values of the backers. As such, our study highlights important similarities between resource mobilization in social movements and in crowdfunding.

Sustainable innovation is typically viewed through the lens of the producer innovator, whereas end-users (or consumers) are perceived to play only a peripheral role in the development of sustainable products and services. A growing literature stream, however, sharply departs from this view by suggesting that end-users often play a critical role with regard to sustainable innovation. To further consolidate this field, the purpose of this paper is threefold. First, the paper summarizes and synthesizes key insights within the field based on 84 papers published from 1992 to 2015. Second, we offer a framework to understand the current observed barriers and drivers to this innovation process, suggesting two distinct end-user innovation types: independent and facilitated. The end-users' motivation, ability and opportunity to innovate serve as the deductive analytical tool utilized for discerning these drivers and barriers. Third, the paper suggests how this form of innovation may be ameliorated from a policy perspective. The paper reveals that the literature on end-user innovation within sustainability is both diverse and compartmentalized. Hence, policy mechanisms designed to support this type of innovation process need to be tailored to the independent or facilitated framework in which the end-user resides and to take into account how each framework is necessitated by a different actor logic and motivation, resulting in the pursuit of different innovation types. It is concluded that the literature focusing on independent end-user innovation typically highlights policy aimed at enabling end-users with the necessary skills and resources to innovate, whereas literature focusing on facilitated end-user innovation typically emphasizes creating platforms that enable the effective introduction of end-user knowledge into an already existing framework. The paper offers an overview and a framework for researchers to further explore this diverse and compartmentalized field. Practitioners may especially benefit from the proposed policy tools, including the overview of potential tools for drawing on end-user competences and resources.

* This version of the article has been accepted for publication and undergone full peer review but has not been through the copyediting, typesetting, pagination and proofreading process, which may lead to differences between this version and the publisher's final version AKA Version of Record.

Optimists contend that crowdfunding, in which project backers use online campaigns to assemble numerous small donations, can democratize access to finance, but there are legitimate concerns that this funding approach remains discriminatory. Drawing on recent readings emphasizing the geographic components of Bourdieu’s field theory, we argue the relationship between crowdfunding teams’ resources and crowdfunding success is mediated by spatial capital—the ability to draw capital from other social spaces due to geographic context. We use logistic regressions predicting success rates for 134,098 campaigns launched in the USA on the Indiegogo platform between 2009 and 2015, combined with other spatial data, to model the relationship between spatial capital and other success predictors. Our models suggest spatial context mediates the relationship between resources and success. Rural areas, in particular, have lower success rates than urban areas, and affluent areas have the highest success rates. Given that only around 10% of Indiegogo campaigns are fully funded, spatial inequalities place significant limits on who can benefit from crowdfunding campaigns, suggesting crowdfunding may not democratize access to finance, as optimists hope.

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