People remember emotional and taboo words better than neutral words. It is well known that words that are processed at a deep (i.e., semantic) level are recalled better than words processed at a shallow (i.e., purely visual) level. To determine how depth of processing influences recall of emotional and taboo words, a levels of processing paradigm was used. Whether this effect holds for emotional and taboo words has not been previously investigated. Two experiments demonstrated that taboo and emotional words benefit less from deep processing than do neutral words. This is consistent with the proposal that memories for taboo and emotional words are a function of the arousal level they evoke, even under shallow encoding conditions. Recall was higher for taboo words, even when taboo words were cued to be recalled after neutral and emotional words. The superiority of taboo word recall is consistent with cognitive neuroscience and brain imaging research.

Researchers do not know how parents respond to children's cursing or what effect parents' responses have on children later in life. We conducted two studies with college students: a content analysis of 47 personal narratives of childhood cursing and an item analysis of a 70-item questionnaire administered to 211 students. Contrary to gender differences found in previous narrative and cursing research, men's narratives were as emotional as women's narratives, and women used as many curse words as men. The two studies confirm that cursing is a common childhood problem and that mothers play a more prominent disciplinary role than fathers do. Parents respond with physical forms of punishment (e.g., spanking) but not as frequently as verbal reprimands. Our data are the first to document the prevalence of washing children's mouths with soap. College students have vivid memories of punishment; however 94% reported that they continue to curse.