Purpose
This paper aims to explore how a socio-digital platform can facilitate consumer responsibilisation in food consumption to encourage sustained responsible consumption and uncovers its possible impacts on different stakeholders in the agricultural ecosystem.
Design/methodology/approach
Two-year-long case study of a socio-digital platform that aims to integrate consumers with the farming process; creating value for them and the farmers in India.
Findings
The process of consumer responsibilisation happens through three mechanisms; construction of a moral-material identity, vicarious self-artisanship and shared responsibilisation. Through these key mechanisms, the socio-digital platform could foster consumer responsibilisation and engender positive societal impacts by promoting both responsible production and consumption.
Research limitations/implications
This study shows how the construction of moral–material identity could move beyond an either-or choice between moralistic and material identity and allow space for the coexistence of both. This paper highlights how a socio-digital platform can be leveraged to facilitate responsible consumer engagement in an aestheticised farming process.
Practical implications
This paper aims to guide policymakers to design digitally-enabled human-centred innovation in facilitating consumer engagement with farming and cultivating responsible consumers in achieving sustainable development goals.
Social implications
This study shows how consumer responsibilisation can actually address market failures by enhancing the value created in the system, reducing wastage and cutting costs wherever possible, which drive better incomes for the farmers.
Originality/value
Previous studies have discussed heterogeneous motivations for responsible food consumption. However, this research explores the processes through which an individual reconnects to food production and the mechanisms that support this process in the long run.
Research on hybrid organization (HO) has grown rapidly over recent decades, yet the conceptualization and research structure remain fragmented. In this paper, we employ a combination of bibliometric analysis and a structured review of recent influential articles to evaluate the domain of HO. As part of the bibliometric analysis, we analysed 676 documents containing 51,014 references by applying citation, co‐citation, and social network analysis (SNA) techniques. Based on our analysis, we identified the 108 most influential works shaping the domain and explored the linkages between them to uncover the intellectual structure of the domain. Specifically, we observed five different clusters that depicted the intellectual structure of the HO domain. Our result further clarified the overall centrality features of the HO research network. Further, the structured review resulted in the identification of six different themes: impact of organizational actors on HO, impact of the external environment on HO, hybridization process and organizational response, organizational structure and governance, organizational strategy, and organizational performance. Building on our results, we propose a framework and explicate the gaps for future HO research.
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