The advancements in mobile, wireless and positioning technologies have enabled applications and services such as route guiding and emergency call-out assistance. These and other similar services have become known as 'location-based services' (LBS). The literature on LBS development and deployment addresses technological issues (for example, usability and integration) and issues related to LBS implementation-including LBS business models, adoption and customer concerns and requirements. In the study presented here LBS development and deployment were investigated from a case study perspective and the LBS landscape is explored and analyzed. The study finds that while the regulatory environment has played a critical role as a success factor in the markets investigated some of innovative business approaches may have been equally important as customer demand generators. Economies on the road to deploying LBS should therefore focus on creating a supportive environment encouraging the development of services, which meet the identified needs and requirements of the target customer market.
This qualitative study aimed to identify the motivating factors and the challenges related to the adoption of mobile payment (mPayment) by small business retailers. Data collected from semi-structured personal interviews with a small group of participants were analyzed applying a content analysis approach. The findings indicate that retailer demand for mPayment was motivated mainly by perceived customer expectations for a convenient (faster) way to pay using the ubiquitous mobile technology, as well as by the perceived efficiency of mPayment leading to revenue increase. Challenges to mPayment adoption included, among others, the need to compete with already established point-of-sale payment technologies and the lack of information about mPayment leading to uncertainty about its comparative advantages. The study contributes to the body of knowledge by developing and exploring a merchant oriented mPayment adoption model. The factors identified as adoption drivers and challenges provide an insight into New Zealand retailer perspectives on mPayment, and the grounds for recommendations to mPayment service providers.
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