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Successful engagement of parents in early childhood education has significant implications for a growing child's well‐being and success. This qualitative study analyzes the perspectives of 14 North Carolina childcare providers on how providers communicate with parents, how communication is received by parents, and barriers to successful parent engagement. Results indicated that childcare providers used diverse, parent‐centered, and technology‐based communication strategies to connect with families. While successful communication was common, so were barriers to reaching many families. These barriers suggest the need for programs, training, and resources to help both parents and providers connect.

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