Aplikasi perspektif antropologi dalam komunikasi antar budaya adalah melihat komunikasi antar budaya dari sudut pandang antropologi, karena di dalam komunikasi tersebut sudah terkandung nilai-nilai budaya. Komunikasi antar budaya adalah bagian perkawinan antara disiplin antropologi dan komunikasi yang kemudian menjadi disiplin tersendiri baik dalam ilmu komunikasi maupun dalam antropologi. Antropologi merupakan salah satu bidang ilmu yang menjadi akar atau landasan lahirnya ilmu komunikasi. Pada perkembangan selanjutnya para ahli budaya menyadari akan pentingnya komunikasi dalam bidang budaya. Definisi yang pertama dikemukakan didalam buku "Intercultural Communication: A Reader" dimana dinyatakan bahwa komunikasi antar budaya (intercultural communication) terjadi apabila sebuah pesan (message) yang harus dimengerti dihasilkan oleh anggota dari budaya tertentu untuk konsumsi anggota dari budaya yang lain (Samovar & Porter, 1994, p. 19). Alo Liliweri (2003, p. 13) mendefinisikan proses komunikasi antar budaya sebagai
The spread of terrorism and radicalism is carried out in new ways through digital technology media such as the internet. One of the most used virtual social relations spaces in the world is social media. Based on data, until 2020, active social media users in the world reach 3.5 billion people, while in Indonesia, it reaches 132 million people. This research is focused on exploring the counter-narrative of terrorism and radicalism carried out by the West Java Regional Peaceful World Maya Ambassador through the @dutadamaijabar Instagram account. The research was conducted with a qualitative approach through framing analysis. The Gamson and Modigliani models were selected to describe the media packaging kits produced by @dutadamaijabar. Data collection was carried out through observation, interviews, documentation techniques, and literature study. The results of the study concluded that the counter-narrative orientation of terrorism and radicalism @dutadamaijabar includes two forms, namely online and offline. The content production process involves three main areas, namely the blogger team, DKV, and IT. The core frame is built on three main issues, namely the nationalism-oriented narrative, a narrative of peace based on religious moderation, and a humanitarian narrative by reinforcing tolerance. Meanwhile, condensing symbols are formed by linking text, video, audio, images, and other forms by the counter-narrative core framing. Framing of media content is carried out by following the framework of framing devices and reasoning devices. Research has implications for the process of mapping and producing social media content in the context of counter-narrative terrorism and radicalism in cyberspace.
This study base on the efforts of the Golkar Party's to the process of interpretation, socialization, and implementation of the new paradigm, the paradigm guide to reformations Golkar Party's become to democratic, independent, solid, strong, foundamental, and responsive. How Golkar party's political communication about socialization and implementation of a new paradigm of Golkar Party's leadership Aburizal Bakrie-year period from 2009 to 2012.The aim of this research is to study and overview of the process of socialization and implementation new paradigm Golkar Party's of the Aburizal Bakrie’s leadership. This contect described to using constructivist paradigm through the theory of Performance of Communication and Structuration. Research using the case study method. Data obtained by participation observer, unstructured interviews, and documentary study. The data also collected from informants. The results of this research show: 1) The Golkar Party's has a very significant infrastructure, so the making easier to socialization new paradigm to internal party, but Golkar Party's can not erase stigma society as the New Order party. Socializing new paradigm Golkar Party's to be done in integrated, systematic and continuous addressed to all cadres of various levels from the center to the village. 2) the new paradigm Golkar Party's ideals as the basis and foundation values stand for the Golkar Party's, the implementation is faced with the reality of the condition of the various political considerations and the interests of power, so it can not shown the Golkar Party's political communication with the direction of the reality, Golkar Party's must be have to political communication with the role of multi faces.
Digital PR is a public relations function in the digital era, one of its tasks is to manage social media owned by agencies. Trans Studio Bandung Mosque is one of the mosques that has successfully implemented digital PR management in packaging the social media account Instagram @masjidtrans in an effort to attract public enthusiasm. The research method used in this research is descriptive analysis method with a qualitative approach and constructivism paradigm. The results of his research are digital PR TSB Mosque successfully implemented four stages in the concept of four steps of PR namely, (1) Fact finding is done by analyzing the situation, analyzing the target audience and analyzing the media. (2). Planning: planning the goals to be achieved and making tactical planning. (3). Taking action and communication: dividing the type of content according to Instagram features, following up the content of the study to the organizer community, crosschecking content, creating accidental content, making posting strategies on Instagram and performing posting intensity and content packaging. (4). Evaluation: determine assessment indicators and make monthly reports. Digital PR management in packaging da'wah content on the Instagram account of the Trans Studio Bandung Mosque also increases the congregation who attend the presentation or event held at TSB Mosque
This research aims to produce a digital public relations campaign model carried out by the West Java provincial government in the Anti-Covid19 Vaccination Campaign. The research uses a qualitative case study approach with theory or a knife of digital public relations analysis. Based on the research results of the digital public relations model using the SHARE model. The difference between the research conducted with other research lies in the object and conceptual approach that produces additional research because it makes a model. Its significance lies in using the digital public relations model as a new approach in public relations campaigns. While the limitations, the Digital Public Relations campaign model only emphasizes content. To be more comprehensive, combining conventional and digital methods in public relations campaigns is necessary.
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