The article offers methodological approaches and recommendations for creating an information database from various information sources for the organization of statistical provision in the implementation of marketing research of the car service market, in conditions of changing consumer behavior. The object of study is the relationship process between the subjects of marketing activities of the car service market. The purpose of study is a theoretical justification of methodological approaches and the development of practical recommendations for the creation and operation of statistical provision for marketing research of the car service market. Research methods - generalization, systematization, comparison, observation, analysis, synthesis, scientific abstraction. The collection of primary data involves organization and conduction of statistical observation, the selection of information sources and methods for marketing research is determined by the characteristics of the studied segment of the car service market. Creating an information base is the accumulation of information from various sources in several stages. The article provides the classification of information in marketing research from various sources. Formation of information about companies and customers, enough general economic information, computer databases that contain a list of service stations, their details, information about the types of services they provide to their customers, etc. From internal sources of information, namely the number of concluded agreements for the maintenance of corporate cars, information on the number of customers, the volume of services provided, the number of invoices, the structure of orders. Analyzing the classification of service stations in the car service market, we conclude that they differ significantly from each other, so it is necessary to organize a selective stratified statistical survey covering all groups of enterprises and customers depending on the share of each group, which will form a complete and reliable information base of marketing research data. Methodical approaches and practical recommendations will allow marketers to better organize statistical observation, to form an information base of marketing research of the car service market. KEY WORDS: STATISTICAL OBSERVATION, MARKETING RESEARCH, MARKETING INFORMATION, SELECTIVE OBSERVATION, CLASSIFICATION OF CAR SERVICE STATIONS, INFORMATION SOURCES.
The purpose of this article is to study the specifics of the application of statistical methods to study the state and trends of international road transport in modern conditions. At the present stage of development of the world economy there are an internationalization of production in various industries and the growth of economic interdependence of economies of different countries. The globalization of economic processes in the world has a qualitative and quantitative impact on foreign economic activity. Application of statistical methods to assess the foreign economic activity of the transport company, which provide practical recommendations for the organization of continuous and selective statistical observations to obtain complete and timely information in conditions of socio – economic tension, high levels of dynamism and uncertainty of external and internal environment, closed border with COVID pandemic. It is defined, that the organization and conduct of statistical research of foreign economic activity of the transport company includes four consecutive interrelated stages. There is a relationship between the various stages of statistical research, which is determined by the sequence of their use, according to the conditions studied by the problems in the transport market, secondary processes, the use of which will allow specific and systematic research. The main indicators of Ukraine’s foreign trade activity during the three quarters of 2020–2021, in particular, exports and imports of goods and services, has been analyzed. It was determined that in Ukraine’s foreign trade there was an increase in exports over imports by 1 billion dollars USA (7.7%). This positive situation for Ukraine has led to a partial reduction in the negative balance of foreign trade in goods. The physical volume of exports of Ukrainian goods exceeds more than twice the physical volume of imported goods, because the structure of goods is mainly raw materials. A large amount of cargo cannot be transported by Ukrainian transport companies because of insufficient environmental permits for trucks to travel in foreign countries and the lack of a clear, well-established system of distribution, as result foreign forwarders enters to domestic market.
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