Few prior studies have investigated place image from the residents’ perspective, how this and residents’ place attachment influence attitude to tourism, and consequent reactions. Accordingly, this study aims to develop a model for local residents’ pro-tourism behavioral intention and to discover the relationships between constructs. Analysis was based on a sample of 370 residents in Huangshan City, China. Results indicate that residents’ attitude to tourism positively affects their pro-tourism behavioral intention. Residents’ place image is found to positively relate to place attachment and attitude to tourism, while place attachment is also related to attitude and pro-tourism behavioral intention. In addition, attitude to tourism mediates place image’s and place attachment’s respective relationships with pro-tourism behavioral intention. Lastly, place image indirectly impacts residents’ attitude to tourism and pro-tourism behavioral intention through place attachment. However, the positive relationship between place image and pro-tourism behavioral intention is not supported. Theoretical and practical implications are discussed.

Purpose Based on the theory of planned behaviour (TPB), this paper aims to investigate the effects of residents’ place attachment (PA), subjective norms (SNs) and perceived behavioural control (PBC) on their attitudes towards behaviour (AB) and behavioural intention to support tourism (BI). This paper aims to examine whether residents’ AB mediate the relationships between BI and PA, SNs and PBC. Design/methodology/approach The results are obtained using a quantitative method based on data gathered from self-administered questionnaires completed by 406 residents of Hongcun, a Chinese traditional village. Findings The TPB is successfully used to explain Chinese traditional village residents BI. The findings extend the extant research and render the TPB more widely applicable. This study confirms that the inclusion of PA within the framework of the TPB is valid and satisfactory, demonstrating continued support for the coupling of complementary theories to explain tourism development from a resident perspective. Finally, this study extends the literature on residents’ PA and demonstrates its impact on their attitudes and consequent reactions, thus supplementing the limited evidence on PA as a direct predictor of residents’ BI. Specifically, SNs are the critical factor affecting residents’ AB and their BI. Residents’ AB only mediate the relationship between SNs and their BI. Research limitations/implications This paper only includes PA within the framework of the TPB. More constructs should be incorporated to deepen the understanding of residents’ BI. In addition, the data were only collected in a traditional village. Originality/value This paper is one of the first studies to combine PA with the TPB in research on residents’ BI in a developing country – in this instance, China.

Although sufficient attention has been paid to residents' attitudes to tourism in previous studies, few studies have used residents' attitudes to tourists and tourism simultaneously to explain their support for tourism. This study fills this gap by examining the effect of place image and host–tourist interactions on residents' attitudes to tourists and tourism, respectively, and their consequent reactions by considering the moderating effect of Chinese traditionality. The proposed model is tested using data from 357 residents living in Huangshan, a fifth-tier city in China. Results demonstrate that attitudes to tourism and host-tourists interaction positively affect their pro-tourism behaviours. Moreover, attitudes to tourism mediate place the image's, host–tourists interaction's and attitudes to tourists' respective relationships with pro-tourism behaviours. Furthermore, the higher the Chinese traditionality of residents, the stronger the influence of their attitudes to tourism on pro-tourism behaviours. However, the relationship of place image and attitudes of residents towards tourists with pro-tourism behaviours are not supported. Findings offer critical implications for planners, practitioners and interested researchers.

Given that the concept of risk perception stems primarily from consumer behaviour, tourism research has tended to address the issue from tourists’ perspective, resulting in a lack of consideration of destination residents’ risk perception and its impact on their attitudes and subsequent behaviour. Based on the social amplification of risk framework (SARF) and the knowledge, attitudes, and practices (KAP) theory, this study constructed a theoretical model to deepen the understanding of destination residents’ support for tourism. Results indicate that residents’ social media use, knowledge of COVID-19 and attitudes to tourism and tourists are all positively related to their support for tourism. Furthermore, residents’ risk perception is negatively associated with their attitudes to tourism, attitudes to tourists and support for tourism. However, the relationship between residents’ social media use and risk perception was not confirmed. Theoretical and managerial implications were discussed.

Purpose The purpose of this paper is to incorporate Chinese traditionality (CT) and patriotism (PAT) within the theory of reasoned action (TRA). It tests the moderating effect of gender with the aim to provide a deeper understanding of why Chinese tourists choose to take domestic travels. Design/methodology/approach Data is collected from 370 Chinese tourists. Convenience sampling is used. Structural equation modelling is used to test the proposed hypotheses. Findings The results of this paper show that PAT is positively related to tourists’ attitudes (ATs) and Chinese domestic travel intention (CTI). Moreover, CT is found to influence PAT, ATs and subjective norms (SNs) directly, as well as CTI indirectly. However, the positive relationship between PAT and SNs is not supported. Additionally, the influence of PAT on CTI for females is significantly higher than that for males. Research limitations/implications The current paper adopts convenience sampling; data is collected using an online questionnaire which may cause sample bias and even reduce the reliability of the data. Future studies may adopt quota sampling based on the population of each province to gain more reliable data. Further research can consider including more constructs to better understand why Chinese people choose to travel domestically. Originality/value This paper is one of the first attempts to include PAT and CT within the TRA and contributes to the pool of literature on the TRA. It provides a comprehensive understanding of CTI. Second, PAT and CT are linked to the TRA, which expands the application of PAT and CT to the context of hospitality and tourism. Finally, the moderating role of gender contributes to the knowledge regarding the moderating effect between their respective relationships.

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Clean energy technologies introduction has been one of the most important ways to promote clean energy technologies in China. High and new technology export controls, high cost of introducing and inadequate follow-up research have hindered technology import. China should improve the level of clean energy technology import by strengthening international technical exchanges and cooperation, establishing green patent compulsory licensing system, perfecting patent system and increasing the intensity of the follow-up research.