PurposeThe paper attempts to investigate the term “environmental consciousness” and identify the underlying components of environmental consciousness and its antecedents. Also, to propose the framework explaining the linkage between environmental consciousness, its antecedents, components, and behavioral outcome, and also the variables, if any, that may intervene between environmental consciousness and environmentally conscious consumer behavior.Design/methodology/approachThe paper reviews extant literature to bring conceptual clarity to the term environmental consciousness and its linkages with the related variables.FindingsEnvironmental consciousness – a mental state variable – is found distinct from its antecedents and associated behaviors. It is a multi‐dimensional construct varying from low general level to high product‐specific level.Research limitations/implicationsThis paper provides understanding for the term environmental consciousness and its relation with other variables and thus leaves the wide scope for research in the future.Practical implicationsThe extent to which green marketing efforts can gainfully be taken to the market and given a required scale depends upon environmental consciousness of the consumers. According to levels of environmental consciousness, green consumer segments are obtained and “greener” consumer segments can be targeted to induce pro‐environmental purchase behavior.Social implicationsThe proposed model in the study would allow the green marketers to support the whole idea of environment protection through appropriate marketing strategies.Originality/valueBased on extant review of literature, the paper proposes the term environmental consciousness as a mental state variable, which is distinct from its antecedents and behavioural outcomes.

Can emphasis on shared religion reduce out-group prejudice? To explore this question, we conducted a survey experiment on the effect of religious primes on Turkish citizens’ attitudes and behavior toward Syrian refugees in Istanbul and Gaziantep. We used a factorial design to compare the independent and interactive effects of primes emphasizing refugees’ Sunni or Muslim identity and a factual statement on the economic cost of the refugees. We find that religious primes increase respondents’ level of donations to a charity supporting Syrian refugees and certain attitudinal measures of support for the refugees. We also uncovered a differential impact among the Sunni and Muslim primes and found that the statement of economic cost removed the pro-refugee effect of religious primes.

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The worldwide increased consumption of goods and services squeezes natural resources, thus causing severe damage to the environment. In the backdrop of the growing affirmative reaction of people, the inclination to buy green products is on the rise. Therefore, we explore the extant literature to identify the factors established for their role in determining the purchase of products having a less damaging impact on the environment. A systematic literature review was conducted following the Theory-Context-Characteristics-Methodology framework covering 151 empirical studies on green purchase intention and green purchase behavior, published between years 2000 and 2021. This paper identifies factors influencing consumers' green purchase intention and green purchase behavior and provides strategic insights to marketers to create better marketing opportunities for green products. K E Y W O R D S attitude, environmental consumption behavior, green purchase behavior, green purchase intention 1 | INTRODUCTION Sustainability is a socially relevant issue, with more consumers becoming aware and curious about what they consume and how their consumption habits impact the environment. In India, consumers, particularly young consumers, are aware of environment-friendly consumption choices (Khare et al., 2020), and adopting green values affects their consumption patterns (Babutsidze & Chai, 2018). This paradigm shift in consumer decision-making pushes companies to adopt environment-friendly practices. Companies thus switch to eco-friendly production practices, making ethical and sustainable issues more evident to their consumers.Used interchangeably, "Green" and "sustainable" products involve manufacturing techniques that ensure stability for future generations. Various factors, like health concerns, green lifestyle, environment protection, social norms, and beliefs, are suggested to have a significant role in determining the purchase of green products (Golob

A variety of theories attempt to explain why some individuals radicalize along religious lines. Few studies, however, have jointly put these diverse hypotheses under empirical scrutiny. Focusing on Muslim-Christian tensions in Kenya, we distill salient micro-, meso-, and macro-level hypotheses that try to account for the recent spike in religious radicalization. We use an empirical strategy that compares survey evidence from Christian and Muslim respondents with differing degrees of religious radicalization. We find no evidence that radicalization is predicted by macro-level political or economic grievances. Rather, radicalization is strongly associated with individual-level psychological trauma, including historically troubled social relations, and process-oriented factors, particularly religious identification and exposure to radical networks. The findings point to a model of radicalization as an individual-level process that is largely unaffected by macro-level influences. As such, radicalization is better understood in a relational, idea-driven framework as opposed to a macro-level structural approach.