After implementing various policies to deal with covid-19, which were still considered ineffective, the Government of Indonesia is now trying to implement a mandatory vaccination policy for all of its citizens. However, the program's success depended on the perceptions and beliefs that developed in the community regarding the covid-19 vaccine itself. This study aimed to examine the Health Belief Model (HBM) effect using the variables of perceived susceptibility, severity, benefits, and barrier s on covid-19 vaccination intention. By using a quantitative method that was cross-sectional and involving 452 respondents who were taken using the purposive sampling method. After being analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM), the results of this study showed that perceived susceptibility, severity, and benefits had a positive influence on covid-19 vaccination intention. At the same time, the perceived barrier showed a negative effect. In the end, this study provided a theoretical model of HBM in predicting behavioral intention, which in turn, predicted behavior. On the other hand, this research also provided a starting point for research into the interest in vaccination against covid-19 in Indonesia.

This research study aimed to research and analyze the influence of service quality on customer loyalty mediated by customer delight on online ride hailing industry in D.I. Yogyakarta. This research method used quantitative analysis involving data taken using a purposive sampling technique to collect the data from 128 online ride hailing customers in D.I. Yogyakarta with certain criteria as a sample. The sample data was then collected through a survey by using a questionnaire distributed to respondents. The data that had been obtained then analyzed through regression analysis, and path analysis by using the SPSS Statistics 25 program. The result of this study indicated that while service quality had positive influence on customer delight and customer loyalty. Customer delight also had a positive influence on customer loyalty, and at the same time played an important role in mediating the influence of service quality on customer loyalty. This study indicates that service quality plays an important and becomes the key role in influencing customer delight which is at the same time is an important factor in gaining customer loyalty in online ride hailing industry. Besides service quality, it turns out that customer Delight also has a positive influence on customer loyalty. and as a mediator, its role in mediating service quality on customer loyalty is also proven to be effective.

To resolve the health crisis caused by coronavirus disease (COVID-19), the Indonesian government is trying to implement a mandatory vaccination policy for all Indonesians. It was just that the success of this policy is largely determined by acceptance preceded by the public intention to be vaccinated, in which public perception plays a major role in determining intention. This research, therefore, aimed to evaluate and examine the role of perceived risk, benefit, and susceptibility on the COVID-19 vaccination intention. By using a cross-sectional approach, this quantitative study involved 98 participating respondents who were determined by the purposive sampling method. The results of this study finally found and proven that perceived risk (coefficient β=0.290 and T-value 2.456 with p-value=0.011), perceived benefits (β= 0.394 and T-value 3.873 with p-value=0.000), and perceived susceptibility (β=0.233 and T-value 3,230 with p-value=0.001) had a positive and significant effect on the COVID-19 vaccination intention.

The COVID-19 pandemic has disrupted many activities throughout the supply chain, from supplying unrefined materials to a product being consumed by consumers. More than five million companies have been undermined by the COVID-19 pandemic, several companies have also temporarily closed stores, cancelled orders, and suspended production. Therefore, this study aims to evaluate and examine the role of supply chain agility on supply chain resilience and supply chain performance sustainability. This study uses a quantitative method with the Smart PLS version 3.3.3 analysis tool and also involves 54 furniture SMEs in the Special Region of Yogyakarta as respondents. The results of this study find and prove that supply chain agility has a positive and significant effect on supply chain resilience and supply chain performance sustainability. The more agile furniture SMEs in managing the supply chain, the stronger the sustainability of future performance in the midst of a business environment full of uncertainty. This shows that supply chain agility owned by furniture SMEs has an important role in supply chain resilience and supply chain performance sustainability.

Nowadays consumer affinity regularly has an important role and a positive effect on the purchase intention of products made in affinity countries. This study aims to analyses the effect of consumer affinity on purchase intention by involving product trust as a mediating variable. This study is a quantitative study with a cross-sectional survey approach. This study are involving 311 respondents as the subject. The data collected uing questionnaire and then processed using the partial least squares structural equation modeling (PLS-SEM) method to evaluate the effect of consumer affinity and product trust on purchase intention. The results of this study reveal that consumer affinity has a negative effect on purchase intention but has a positive effect on product trust. Meanwhile, product trust has a direct and positive effect on purchase intention. This study also analyses the indirect effect of consumer affinity on purchase intention through product trust and the results show that product trust is proven to mediate the effect of consumer affinity on purchase intention.

Pandemi penyakit yang disebabkan oleh SARS-CoV2 atau Coronavirus Diseas 2019 (COVID-19) telah sangat mempengaruhi kehidupan, ekonomi, sosial, politik bahkan budaya hingga kesehatan orang-orang di seluruh dunia terkhusus di Indonesia. Karenanya, ini juga telah menjadi tantangan besar bagi kesehatan publik di seluruh dunia hingga dinyatakan sebagai pandemi global dan dinobatkan sebagi bencana penyakit menular terbesar di abad ke-21. Setelah menerapkan beberapa kebijakan kesehatan, pemerintah Indonesia nampaknya menaruh semua harapannya pada kebijakan wajib vaksin Covid-19 untuk mencapai herd immunity. Oleh sebab itu, penelitian ini berfokus dan bertujuan untuk meneliti faktor-faktor seperti norma sosial dan pengaruh sosial yang dipercaya dapat mempengaruhi minat seseorang untuk divaksinasi Covid-19. Penelitian ini menggunakan metode kuantitatif dengan pendekatan corss-sectional yang dilaksanakan pada bulan Agustus hingga September 2021 di Daerah Istimewa Yogyakarta dengan melibatkan 393 responden yang dipilih berdasarkan teknik purposive sampling, penelitian ini pada akhirnya menemukan bahwa baik norma sosial (β=0.563, t-value = 12.614, ρ-value = 0.000) maupun pengaruh sosial (β=0.293, t-value = 6.507, ρ-value = 0.000) berpengaruh positif dan signifikan terhadap minat vaksinasi Covid-19 telah terkonformasi. Beberapa rekomendasi untuk pemerintah, masyarakat dan juga penelitian selanjutnya juga dipaparkan dalam penelitian ini.